The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
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o Increase your business knowledge
To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
The must-read summary of David Edery and Ethan Mollick's book: "Changing the Game: How Video Games Are Transforming the Future of Business".
This complete summary of the ideas from David Edery and Ethan Mollick's book "Changing the Game" shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In their book, the authors explain that it is time to get up to speed with what gaming is already achieving and make your company a part of it. By reading this summary, you will find out the benefits of using video games to get your message across and what they can do for your business.
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To learn more, read "Changing the Game" to discover how you can be part of the video game revolution and benefit your company.
The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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o Expand your business knowledge
To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of `insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed.
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To learn more, read "Internet Riches" and find out how you can set up your own successful company with the minimum investment.
The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".
This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.
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To learn more, read "Built to Last" and see how you can create a visionary company that will guarantee world-class success.
The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".
This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the chances of long-term success for a new company. In their book, the authors present these 10 critical factors and how you can use them to guide you towards success while your company is still a startup. This summary is a must-read for startup entrepreneurs who want to know the key to getting past the first stage and becoming successful.
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To learn more, read "Startups that Work" and find out how you can put your startup on the path to success.
The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".
This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create `traction' by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.
Added-value of this summary:
o Save time
o Learn the Bullseye Framework to identify to right traction channels
o Ensure your start-up is successful
To learn more, read the summary of "Traction" to discover how to create customer growth and momentum for your start-up and succeed!
The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".
This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.
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To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.
The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".
This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it's much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on the idea itself, but more often than not it's the implementation process that makes a difference. In his book, the author presents his three-step toolkit for increasing the chances of success, based on his research and analysis. This summary explains this toolkit in detail and how you can use it to turn your ideas into reality.
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To learn more, read "Making Ideas Happen" and discover the key to taking your fate into your own hands and taking action.
The must-read summary of Richard Branson's book: "Business Stripped Bare: Adventures of a Global Entrepreneur".
This complete summary of the ideas from Richard Branson's book "Business Stripped Bare" shows that the whole object of being in business is to create new things, make them and sell them. The essence of any business is creativity. There is no reverse gear in commerce - if you have a problem, you have to invent a solution rather than trying to un-invent what is already there. Furthermore, this summary presents seven elements that need to be in place to really make the right things happen. Your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you're proud of, which does things you feel good about and which genuinely takes a step towards making the world a better place, then you've achieved something very worthwhile.
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To learn more, read "Business Stripped Bare" and discover very interesting ideas written by one of the most successful people on earth.
The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market".
This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the perfect time to start building a great business that will rise to the top of its industry. Why? Because companies that are forged during times of upheaval, intense competition and economic turbulence always come out the other side stronger than the others. In their book, the authors describe seven things that you have to do to create a great business and seven vital questions that you must be able to answer. This summary explains each of the features of a great business, providing you with an excellent conceptual framework that you can follow to achieve success.
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To learn more, read "Now, Build a Great Business!" and follow the seven principles to create a great, long-lasting business.
The must-read summary of John Mullins' book: "The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash".
This complete summary of the ideas from John Mullins' book "The Customer-Funded Business" tells you to forget about the complicated methods of securing start-up funding. According to Mullins, the best way of getting the funding is from your future customers. If you can find enough customers who will pay for the solution that you're offering to their problem, this is the perfect way of starting a customer-funded business.
There are five different customer-funded business models:
1. Matchmaker
2. Pay-in-advance
3. Subscription
4. Security/Flash sales
5. Service-to-product
This summary will take you through all five of these different business models, giving you all the information you need to decide which approach will work best for you.
Added-value of this summary:
o Save time
o Stop applying for start-up funding and get the money from your future customers
o Find out which customer-funded business model is right for your business
To learn more, read "The Customer-Funded Business" and find out how you can secure start-up funding from your customers!
The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".
This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. In his book, the author explains that the main aim of business is to serve people's needs - although those people do not always act rationally. In fact, they are like a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. This summary presents Lutz's seven laws of business, demonstrating how they can be applied to create a successful company.
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To learn more, read "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company" and discover the key to meeting the needs of your customers and achieving success.
The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".
This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author explains the "LeanModel Framework", which is based on customer truth. This framework requires you to get feedback from customers in an ongoing cycle to avoid being left behind with an outdated business model. If you are an entrepreneur in the process of writing your business plan, this summary will give you all the information you need to adapt your approach and stay ahead of the game.
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To learn more, read "Fail Fast or Win Big" and discover a new approach to writing your business plan; you'll never look back!
The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".
This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the importance of each skill and how you can develop it. This is a must-read for any budding entrepreneur who is looking to increase the success of their business and gain essential skills.
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To learn more, read "The Creator's Code" and learn the essential skills that all entrepreneurs need.
The must-read summary of Michael Gerber's book: "Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies".
This complete summary of the ideas from Michael Gerber's book "Awakening the Entrepreneur Within" shows how everyone has the potential to become an entrepreneur and create a highly successful company. The author explains that most people cannot fulfill their potential as they don't have the correct tools to make an idea a reality. By following his `golden pyramid', you will be able to find your inner entrepreneur and take your new company to enterprise status.
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To learn more, read "Awakening the Entrepreneur Within" and find out how you can make your ideas a reality and unlock your entrepreneurial potential.
The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".
This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just like Hollywood creates a buzz about new movies, you will have an infinite number of new opportunities for online business. According to Walker, a successful product launch is the key to building a relationship with your customers and gaining sales.
A good product launch involves four phases:
1. Pre-Pre-Launch
2. Pre-Launch
3. Launch
4. Post-Launch
Added-value of this summary:
o Save time
o Create successful product launches
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To learn more, read "Launch" and find out how you can build excitement about your products and attract customers!
The must-read summary of Rhonda Abrams' book: "Business Plan in a Day: Get it Done Right, Get it Done Fast!".
This complete summary of the ideas from Rhonda Abrams' book "Business Plan in a Day" defines the nine key components of a great business plan. In her book, the author guides the reader through each of these steps and explains that it should only take you about 24 hours of work to put together a great business plan. This summary demonstrates the importance of creating a business plan and how it's worth taking the time to make a road map for your business.
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To learn more, read "Business Plan in a Day" and find out how you can create a business plan in just a day and get started on building your business!
The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry".
This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
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o Increase your business knowledge
To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!
The must-read summary of Tom Peters' book: "The Tom Peters Seminar: Crazy Times, Crazy Organizations".
This complete summary of the ideas from Tom Peters' book "The Tom Peters Seminar" shows how a rational model of the successful businesses of tomorrow will be based on the idea that most of the value is generated by the energy from intellect and imagination. In his book, the author explains how you can create a new business model that will benefit from imagination and help you to become a flexible and adapting organisation. This summary provides the key to staying successful in the future and evolving your business.
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To learn more, read "The Tom Peters Seminar" and develop a plan for radical change that will keep your business on top.
The must-read summary of Miles Spencer and Cliff Ennico's book: "Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business".
This complete summary of the ideas from Miles Spencer and Cliff Ennico's book "Money Hunt" shows that there has never been a better time to start your own business - as long as you go into it with your eyes open. In their book, the authors explain how starting and growing a successful business is a challenge, and things will invariably go wrong. Spencer and Ennico provide 27 rules that will help you to overcome obstacles and emulate what has worked for others. This summary will serve as your guide to creating your own company and ensuring that it survives.
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To learn more, read "Money Hunt" and discover the key to implementing the best practices of others and overcoming obstacles in your entrepreneurial journey.
The must-read summary of Thomas J. Watson, Jr.'s book: "Father, Son & Co.: My Life at IBM and Beyond".
This complete summary of the ideas from Thomas J. Watson, Jr.'s book "Father, Son & Co." tells the story of how Thomas Watson, Sr. and his son built one of the greatest business success stories of all time, which changed the face of American business. In his book, the author describes his relationship with his father, the early days of IBM, the evolution of its culture and the change of leadership in 1956. By reading this summary, you will be offered a glimpse into the father-son relationship behind the company as well as the decisions that transformed IBM into the international giant it is today.
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To learn more, read "Father, Son & Co." and discover the family story behind one of the world's biggest companies.
The must-read summary of Michael Port's book: "Beyond Booked Solid: Your Business, Your Life, Your Way - It's All Inside".
This complete summary of the ideas from Michael Port's book "Beyond Booked Solid" shows that you have to reach the stage where you are "booked solid" - where you're getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. You now have to grow and develop your business so, instead of being a small operation which takes all your time and energy, it becomes a bigger and better business which pays you more while you work less. The Beyond Booked Solid Challenge is to turn a one-person operation into a highly successful and self sustaining enterprise which can serve more clients than ever before. This summary will teach you how to leverage what you're good at so you can spend more time doing that and less time doing all the other stuff that's required.
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o Increase your business knowledge
To learn more, read "Beyond Booked Solid" and find the key to choosing the business architecture that's most appropriate for your circumstances and preferences.
The must-read summary of Alistair Croll and Benjamin Yoskovitz's book: "Lean Analytics: Using Data to Build a Startup Faster".
This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz's book "Lean Analytics" shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions about the business into statistical measures and discover the truthful answers. This book is a must-read for any start-up entrepreneur with practical and real-life information that will lead you to success.
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o Save time
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o Expand your business knowledge
To learn more, read "Lean Analytics" to find out how you can ensure the success of your start-up by finding out what customers really want.
