The Covid crisis forcibly pushed forward the transformations within the luxury sector that began before the pandemic. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others? How has this sector been able to bounce back? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition?
Highly documented with numerous testimonials from key players in the sector, this book is an immersion into the fascinating world of luxury. Essential for understanding what is at stake in this key sector of the world's economy, it gives an account of the emergence of a "new normal" generating new demands, rules and standards.
Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models.
15 new business cases : Hello Fresh, Ticket restaurant - Endered, EdemMcCallum, Zample, Lemonade, Jonhson & Jonhson Velcade responses, Nickel account, Tesla, Recycle bank, Uber, Anticafé, Desso, Salesforce.com, Xiaomi, Redbus.
Crises are powerful catalysts for change. The experience of the healthcare sector since 2020 is no exception.
The first part of this book looks at the essential role that innovation and digitalisation play in transformation. Digital and communication technologies, such as telemedicine, open many doors, creating patient-focused networks of healthcare
professionals. But these developments raise questions about how healthcare systems are managed and what role institutions play within them.
The second part of the book deals with the business world, where health has become a strategic issue. Business leaders
are having to adapt to a new paradigm. Taking care of their employees' health is no longer enough - they now have to boost their well-being and quality of life at work. There are many factors at play. Managers want effective team performance and stand-out individual skills. Their employees need to forge stronger social connections while often working from home. How can businesses meet their objectives and keep employees healthy, safe and happy?
This book is an impressive, multi-faceted work that sheds light on the issues facing healthcare professionals and institutions in a post-Covid world.
Peu de sujets ont inspiré autant d'études, d'articles, de thèses et d'ouvrages que le leadership. Le propos de cet ouvrage, alliance authentique de la réflexion à l'action, de la pratique à l'analyse, est une réflexion exigeante et novatrice nourrie d'une vaste expérience du leadership au plus haut niveau et appuyée par une rigoureuse approche pluridisciplinaire. Car si l'on ne peut parler de leadership sans l'avoir vécu, un véritable leader ne saurait faire l'économie de la réflexion : c'est cela, le leadership en action. (Articles en français et en anglais).
Pour mener votre entreprise au sommet, cessez de gaspiller votre argent dans des actions marketing aléatoires et mettez en place un plan fiable pour une croissance rapide !
La création d'un plan marketing est un processus long et difficile, trop souvent négligé. Dans Votre plan marketing en 1 page, Allan Dib vous dévoile comment rédiger votre propre plan, de façon simple et rapide, sur une seule fiche composée de neuf cases à compléter.
Dans cet ouvrage novateur, vous découvrirez notamment :
o comment attirer de nouveaux clients, et comment rentabiliser vos clients existants ;
o comment appliquer une méthode simple, étape par étape, pour créer un plan marketing personnalisé qui tiendra littéralement en une page ;
o comment balayer la concurrence et devenir la seule solution évidente pour vos clients ;
o comment obtenir des résultats étonnants avec un budget réduit, grâce aux astuces du marketing direct.
Que vous soyez décideur marketing, chef d'entreprise débutant ou expérimenté, Votre plan marketing en 1 page est la méthode la plus simple et la plus rapide pour accélérer la croissance de votre entreprise.
In a world of permanent crisis, where change is the norm, Lean becomes fashionable. Yet, companies who have chosen to fundamentally transform itself, following the Lean principles and investing first on women and men, have, globally, and in the long term, the best economic results. This book, with simple concepts and illustrated with many examples, analyzes the main misconceptions about Lean, taking each time the views of managers and operational concerned. (Version anglaise de Petit guide Lean à l'usage des managers).
Ready to take your career to the next level? Find out everything you need to know about managing stress at work with this practical guide.
Stress is a natural part of life, and we have all experienced it at some point. However, if you are unable to control it, it can lead to frustration, a feeling of being overwhelmed and even burnout. Fortunately, there are a number of simple steps you can take to reduce the effects stress has on you and turn it into a constructive force that drives you to perform at your best.
In 50 minutes you will be able to:
o Find out what makes you stressed and eliminate the factors that trigger stress
o Control how you react to stress and pressure at work
o Analyse and understand your behaviour in stressful situations
ABOUT 50MINUTES.COM | COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Das Buch Der erfolgreiche Weg zum DBA (Doctorate in Business Administration) mchte die Fragen beantworten, die sich Führungskräfte stellen, die aus der objektiven Distanz heraus eine in ihrer Führungserfahrung verankerte Doktorarbeit verteidigen und verffentlichen sowie Wissen schaffen mchten.
Was ist ein DBA? Welche Unterschiede gibt es zwischen einem DBA und einem Ph.D.? Wie ist ein DBA in nur drei Jahren mglich? Wie wählt man ein DBA-Programm? Sollte man ein DBA im Präsenz- oder im Fernstudium wählen? Wie findet man das richtige Thema für seine DBA-Doktorarbeit? Wie findet man seinen Betreuer? Wie beginnt man seinen DBA? Welche Methodologie/en sollte man für seinen DBA wählen? Welchen Aufbau knnte man für seine DBA-Doktorarbeit verwenden? Und letztendlich: Wie kann man seinen DBA gewinnbringend nutzen?
Auf alle diese Fragen hat der Autor klare und pragmatische Antworten, die auf seiner Erfahrung mit der Leitung von DBA-Programmen beruhen, und er schlägt folgende drei Etappen auf dem Weg zum DBA vor:
1. Die Wahl eines DBA
2. Die Wahl des DBA-Themas
3. Die Organisation des DBA
The thesis completed as part of the Doctorate in Business Administration, called the DBA, requires the candidate to choose from a wide range of research methods and tools so this project can become reality. Determining, choosing, implementing and contextualizing research methods and tools are all crucial steps for the success of the research work undertaken as part of the DBA thesis.
The 30 chapters of this book have been prepared to the attention of DBA candidates, to orient and guide them in choosing research methods and tools. The first part raises the question of the choice of research methods; the second one deals with data collection methods; the third part focuses on data analysis methods; and the fourth surveys the contextualization of methods. Written so as to ensure contents are accessible and to foster learning, the chapters provide the foundations and resources to guide methodological choices.
This book is the English augmented edition of the French edition published as part of the Business Science Institute collection. The aim is to produce reference books to guide the academic work of doctoral candidates in the scientific training curriculum of the DBA. The first collective book published in 2015, The Creation of Knowledge by Managers (available in French), aimed to establish the main guidelines for this new role assumed by managers in management practice: that of new knowledge producers. Also part of the collection, the book How to Successfully Complete Your DBA?, aims to guide the research elaboration and execution of the DBA thesis.
Pierre Bellon, the founder of Sodexo, is the embodiment of one of France's finest entrepreneurial successes. At 89 years of age, he has agreed for the first time to relate the story of his battles and his convictions. His words are worth heeding because they are original, revolutionary, and the antithesis of those we usually hear from major business leaders with companies in the CAC 40. This book is addressed to all those who think, like him, that history is never written in advance. And that the best way of advancing, of progressing, is through enterprise. Pierre Bellon shares with us his vision of the company, speaks about his raison d'être, his values and his principles of management. He excoriates technocracy. He denounces the deviancies and excesses of capitalism. He makes the case for the intra-entrepreneur. "Before you can grow, you have to begin small. That's my philosophy in a nutshell. It's a long road to success".
HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic thinking of true haute luxury artists and maisons and how they differ to brands. This kind of thinking will not be found in American texts on branding and provides unique strategic insights for luxury branding professionals, entrepreneurs and students worldwide.
HAUTE LUXURY BRANDING examines how the origins of early luxury and early branding still exert their influence on perceptions today. It spells out large differences in strategic management of creative luxury brands from a French perspective in comparison to the more commercial approach that the British and Americans adopted from the industrial revolution onwards.
Most importantly is the presentation of the HAUTE LUXE Luxury Pyramid and its strategic relevance. Complex models have been simplified to ensure that the reader will be able to understand and apply them even if they have no business education at all. More importantly, the thinking can be applied equally to add perceptual value to online platforms, mass market and branded B2B alike
Data include texts, articles, books or documents, numbers in economics or statistics, conversations, interviews, questionnaires, images, and anything we see or observe. We apply our culture and knowledge to approach them so we can understand the world or take action.
This book presents the quantitative and qualitative methods used in the social sciences to produce knowledge by combining theoretical conceptualization with empirical observations - in other words, making data speak in the spirit of the scientific method!
On the basis of numerous examples, it highlights the complementary nature of these methods and gives readers the understanding they need to identify the most appropriate methodology for the particular research question and field. There is an emphasis on online technologies and artificial intelligence, which provide an opportunity to combine quantitative and qualitative approaches and stimulate the development of traditional approaches.
This book is intended both for students who are just discovering these methods and want to learn how to implement them and for experienced researchers and research directors. They will find a wealth of material that will help them polish their research practices and enhance their skillsets.
Analice el mercado para tener éxito en sus prácticas
Este libro es una guía práctica y accesible para entender y aplicar la administración por objetivos, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
o Mejorar los procedimientos de su empresa
o Aplicar medidas de eficacia demostrada para su negocio
o Entender la reflexión continua necesaria para mejorar el rendimiento de su negocio
SOBRE 50MINUTOS.ES | Economía y empresa
50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo.
¡Descubra en un tiempo récord las claves para el éxito de su negocio!
Mejore su reflexión estratégica y, con ello, el éxito de su negocio
Este libro es una guía práctica y accesible para entender y aplicar el cuadro de mando integral, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
o Obtener una perspectiva global de los objetivos y la estrategia de su negocio, a corto y a largo plazo
o Diseñar las estrategias de actuación adecuadas para el futuro de su empresa
o Aplicar con éxito el cuadro de mando integral a su negocio
SOBRE 50MINUTOS.ES | Economía y empresa
50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo.
¡Descubra en un tiempo récord las claves para el éxito de su negocio!
Todos los secretos para una gestión de proyectos adecuada
Este libro es una guía práctica y accesible para gestionar un proyecto con eficacia, que te aportará la información esencial y te permitirá ganar tiempo.
En tan solo 50 minutos podrás:
o Identificar las tres principales fases que conforman la gestión de proyecto: la preparación, la realización y el cierre
o Descubrir cómo planificar con éxito un proyecto, hacer un correcto seguimiento de éste y del equipo que trabaja en él y cómo evaluarlo
o Organizar de forma eficaz un proyecto gracias a nuestros consejos, para lograr alcanzar el objetivo final sin desviarse de él
SOBRE en50MINUTOS.ES | Coaching
en50MINUTOS.ES te ofrece las claves para sacar el máximo partido a tus capacidades y lograr la plenitud profesional y personal para conseguir todas tus metas.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que puedas alcanzar el éxito y la satisfacción en tu vida laboral y privada sin perder el tiempo.
¡Descubre en un tiempo récord las claves para triunfar en la vida y ser más feliz!
Un modelo de enciclopedia libre que transforma el mundo de la información
Este libro es una guía práctica y accesible para descubrirlo todo sobre la Wikipedia, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
o Entender el contexto en el que se desarrolla la idea de la Wikipedia, en un momento en que el desarrollo informático está en pleno auge y el mundo digital ofrece nuevas y revolucionarias posibilidades a los medios de comunicación
o Conocer cómo nace y se desarrolla el proyecto de la Wikipedia, que ha sabido crear y mantener una inmensa red de colaboradores a través de todo el mundo
o Identificar la competencia a la que se enfrenta la Wikipedia en distintos países, cómo se financia a través de donaciones, y cuáles son sus retos a corto, medio y largo plazo
SOBRE 50MINUTOS.es | Economía y empresa
50MINUTOS.es le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo.
¡Descubra en un tiempo récord las claves para el éxito de su negocio!
Una exitosa plataforma cuyo contenido no para de crecer
Este libro es una guía práctica y accesible para descubrir las claves sobre YouTube, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
o Descubrir cómo nace YouTube, que al principio solo pretende hacer que compartir vídeos sea posible, y que se acaba siendo adquirido por Google y convirtiéndose en una de las páginas web más populares de internet
o Comprender cómo se desarrolla YouTube en el mercado del vídeo en streaming y acaba dando voz a miles de personas repartidas por todo el mundo que quieren que su mensaje se haga oír
o Entender la situación actual de YouTube, que ha añadido a su oferta una opción de pago, YouTube Red, que se posiciona como posible rival de Netflix, y que tendrá que luchar a toda costa por mantener su posición de liderazgo
SOBRE 50MINUTOS.es | Economía y empresa
50MINUTOS.es le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo.
¡Descubra en un tiempo récord las claves para el éxito de su negocio!
In nur 50 Minuten das Peter-Prinzip verstehen
Das von Laurence J. Peter und Raymond Hull in ihrem satirischen Werk The Peter-Principle entwickelte Prinzip basiert auf der Hypothese, dass kompetente Mitarbeiter in einer Organisationsstruktur solange befrdert werden, bis sie einen Posten erreichen, für den sie unfähig sind, von dem sie aber auch nicht mehr abgesetzt werden knnen. Die Hypothesen des Modells werden kontrovers diskutiert, besonders die Aussage, dass die für einen neuen Posten bentigten Kompetenzen nicht von denen des vorherigen Postens abhingen. Allerdings führen auch andere (satirische) Modelle (wie Parkinsons Gesetz oder das Dilbert-Prinzip) in die gleiche Richtung. Zudem konnte das Peter-Prinzip durch eine Computersimulation inzwischen teilweise bestätigt werden.
Nach 50 Minuten knnen Sie:
die Hypothesen des Peter-Prinzips anhand von Beispielen erklären
Unfähigkeit erkennen und Leistung evaluieren
sinnvolle, leistungssteigernde Befrderungsstrategien entwickeln
Anhand praktischer Beispiele wird die Theorie leicht verständlich veranschaulicht. So erhalten Sie einen interessanten und praxisorientierten Überblick über das Wesentliche.
Der Einstieg in ein neues Kapitel Ihrer Unternehmensgeschichte!
Über 50MINUTEN.DE | BUSINESS MANAGEMENT UND MARKETING
Was bewegt die Wirtschaftswelt? Mit der Serie Business Management und Marketing der Reihe 50Minuten verstehen Sie schnell die wichtigsten Modelle und Konzepte. Unsere Titel versorgen Sie mit der notwendigen Theorie, prägnanten Definitionen der Schlüsselwrter und interessanten Fallstudien in einem einfachen und leicht verständlichen Format. Sie sind der ideale Ausgangspunkt für Leserinnen und Leser, die ihre Fähigkeiten und Kenntnisse erweitern mchten.
Este libro es una guía práctica y accesible para entender y aplicar la estrategia CRM, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
o Aplicar el concepto y la estrategia CRM para gestionar de forma optimizada y estructurada su masa de clientes y de clientes potenciales, así como conocer otros modelos relacionados
o Segmentar a sus clientes en función de distintas variables que permitan que la comunicación con ellos sea más efectiva y las ofertas, más personalizadas
o Optimizar el ciclo de vida del cliente, reteniendo a un máximo número de clientes y aumentando la cartera de nuevos clientes
SOBRE en50MINUTOS.ES | Economía y empresa
en50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual.
Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo.
¡Descubra en un tiempo récord las claves para el éxito de su negocio!
Ready to take your career to the next level? Find out everything you need to know about managing priorities and deadlines with this practical guide.
Whatever your profession or stage in your career, you will invariably have deadlines to deal with on a regular basis. The key to professional success and career progression is being able to handle your priorities so that you get everything done to your satisfaction in the allotted time. This handy guide will give you tips on how to set your priorities and keep to your deadlines more effectively.
In 50 minutes you will be able to:
o Identify the bad habits that waste your time and how you can eradicate them
o Learn how to create a detailed schedule before starting a project, and why this is a skill that will benefit you in all future projects
o Discover how you can boost motivation at work with the perfect workspace and good habits, in order to get tasks done and achieve your objectives
ABOUT 50MINUTES.COM| COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Ready to take your business to the next level? Find out everything you need to know about coping with a crisis with this practical guide.
No company is invulnerable to crisis. Calamity can strike at any time, and the ensuing crisis situation will often make or break a business. Navigating these stressful times is never easy, but identifying potential risk factors and developing a detailed crisis management plan in advance will stack the odds in your favour, allowing you to beat the pressure and help your company stay the course.
In 50 minutes you will be able to:
o Identify the risk factors that could lead to a crisis situation
o Develop a comprehensive crisis management plan
o Put your plan into practice and resolve any crisis quickly and effectively
ABOUT 50MINUTES.COM | COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world's most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back.
In 50 minutes you will:
o Learn about TripAdvisor's history, from its launch in 2000 right up to the present day
o Understand the site's innovative business model
o Discover the ways TripAdvisor's success has impacted the travel and tourism industry
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful careers in entertainment and other fields through the site. In this concise and accessible guide, you will find out how YouTube revolutionised the way video content is shared on the internet, how it has evolved over the years and what is in store for the site in the future.
In 50 minutes you will:
o Learn about YouTube's origins and evolution
o Discover how Google's acquisition of the site influenced its development
o Understand the challenges YouTube faces in today's online video streaming market
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
