The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
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To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".
This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets other to adapt to your way of thinking using a set of tools and tips. This book includes different ways of offering your idea, listening to others and making your message clear to help you perfect your approach.
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To learn more, read "To Sell is Human" and discover the science behind selling to develop one of the most useful skills available.
The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".
This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According to Ron Zemke and Tom Connellan, the only thing you need to do to achieve this is apply the correct principles and customer service concepts. In their book, the authors offer easy-to-follow guidance on how to keep your business thriving online and stop customers from clicking over to competitors.
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To learn more, read "E-Service" and discover the key to standing out from the internet crowd.
The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".
This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business imperative. The collaborative capital of a company is now of equal importance to its intellectual and financial capital. In their book, the authors explain that collaboration must begin with the mind-set of the individual and then work its way into the organisation as a whole. This summary presents the five essential skills of collaboration that you can learn in order to improve your ability to build productive collaborative relationships.
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To learn more, read "Radical Collaboration" and discover the key to improving your own collaborative skills.
The must-read summary of Peter H. Diamandis and Steven Kotler's book: "Abundance: The Future Is Better Than You Think".
This complete summary of the ideas from Peter H. Diamandis and Steven Kotler's book "Abundance" shows how advances in technology will make the world capable of meeting and exceeding the basic needs of every human on the planet. According to the authors, these technologies also have the potential to address several of society's most unsolvable problems. By learning about their research, you can understand the potential of modern technology and the part you can play in preparing for a future of abundance.
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To learn more, read "Abundance" and find out about the abilities of technology to improve our world for the better.
The must-read summary of John Baldoni's book: "Great Communication Secrets of Great Leaders".
This complete summary of the ideas from John Baldoni's book "Great Communication Secrets of Great Leaders" shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and listening in order to be effective and improve your leadership skills. By following the step-by-step solutions, you can adopt some of the techniques of today's greatest leaders and master the art of communication.
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To learn more, read "Great Communication Secrets of Great Leaders" and find out how you can improve your communication skills to become a truly great leader.
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business".
This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success.
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To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.
The must-read summary of Jack Trout and Steve Rivkin's book: "Differentiate or Die: Survival in Our Era of Killer Competition".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Differentiate or Die" shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies. By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage.
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To learn more, read "Differentiate or Die" and find out how you can differentiate your brand and stand out from the competition!
The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".
This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing a relationship with a client and preparing them for a sale. By learning and applying the strategies detailed in this book, you can start thinking strategically and improve every aspect of your approach to make that sale every time.
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To learn more, read"Advanced Selling Strategies" to develop the best sales strategy and give yourself an edge in every sales situation.
The must-read summary of Rusty Rueff and Hank Stringer's book: "Talent Force: A New Manifesto for the Human Side of Business".
This complete summary of the ideas from Rusty Rueff and Hank Stringer's book "Talent Force" shows how few businesses make the effort to create a true talent force, rather than a workforce. In their book, the authors explain that the people within an organisation will always be the differentiator, more than marketing, brand recognition or even its products. This summary presents specific strategies and techniques that every good business should use in order to align employees' talents with business processes.
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To learn more, read "Talent Force" to discover why your employees are the biggest asset to your company and how you can benefit from them most.
The must-read summary of Stephen M.R. Covey and Greg Link's book: "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World".
This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book "Smart Trust" shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so important to the smooth running of your business. This summary will teach you how to generate trust within your company and why it is something you should focus on.
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To learn more, read "Smart Trust" and discover the importance of trust within business.
The must-read summary of Richard E. Brand's book: "Contrary Investing for the 90s: How to Profit by Going Against the Crowd".
This complete summary of the ideas from Richard E. Brand's book "Contrary Investing for the 90s" explains the theory behind the concept of contrary investing. In his book, the author demonstrates how anticipating the general market and staying ahead of the crowd will earn you greater profits. By reading Brand's advice and learning about the cycles that occur in every market, you will be well equipped to predict market changes and make the right investments.
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To learn more, read "Contrary Investing for the 90s" and find out how you can anticipate market turning points to earn greater profits from your investments.
The must-read summary of David Edery and Ethan Mollick's book: "Changing the Game: How Video Games Are Transforming the Future of Business".
This complete summary of the ideas from David Edery and Ethan Mollick's book "Changing the Game" shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In their book, the authors explain that it is time to get up to speed with what gaming is already achieving and make your company a part of it. By reading this summary, you will find out the benefits of using video games to get your message across and what they can do for your business.
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To learn more, read "Changing the Game" to discover how you can be part of the video game revolution and benefit your company.
The must-read summary of John Mangieri and Cathy Block's book: "Power Thinking: How the Way You Think Can Change the Way You Lead".
This complete summary of the ideas from John Mangieri and Cathy Block's book "Power Thinking" highlights that very few people are formally taught how to think, thus most managers and leaders try to get by on the patterns and habits of thinking, which were acquired in childhood. In their book, the authors provide you with advice on how to improve and enhance the efficiency of your thinking skills, focusing on three major domains: reasoning, insight and self-knowledge. This summary is a must-read for any leader that wants to improve the way they think and become a better manager.
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To learn more, read "Power Thinking" and find out how you can change the way you think to improve your efficiency.
The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".
This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway - customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.
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To learn more, read "The Customer Revolution" and find out how you can make sure you stay in control and remain profitable.
The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".
This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering "solutions" - loose bundles of products and services lumped together in an attempt to offset being viewed as commodities. However, this isn't enough and something more fundamental needs to change. In their book, the authors explain that in order to move from being product-centered to becoming solution-centered, there are six systemic drivers which need to be aligned. This summary presents the competitive advantage of becoming solution-centric, and gives essential concepts and principles to solution-centricity.
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To learn more, read "The Solution-Centric Organization" and discover the key to creating products that customers really want.
The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Lawrence Hrebiniak's book: "Making Strategy Work: Leading Effective Execution and Change".
This complete summary of the ideas from Lawrence Hrebiniak's book "Making Strategy Work" shows how the strategies that fail often do so not because the ideas are bad, but because the implementation is bad. To get an organisation to put a chosen strategy into place successfully, a unified and integrated approach to execution is required. In his book, the author explains the five key factors that leaders should get right in order to implement strategies as effectively as possible and reap the rewards. This summary explains each of these factors in turn and works as a guidebook on the best way to implement change.
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To learn more, read "Making Strategy Work" and discover the key to successfully implementing new strategies and changes.
The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of `insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed.
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To learn more, read "Internet Riches" and find out how you can set up your own successful company with the minimum investment.
The must-read summary of Michael Gelb and Sarah Caldicott's book: "Innovate Like Edison: The Success System of America's Greatest Inventor"
This complete summary of the ideas from Michael Gelb and Sarah Caldicott's book "Innovate Like Edison" shows that Thomas Edison is the greatest innovator in American history: he generated a record-breaking 1,093 US patents and 1,293 international patents over 62 successive years. He founded the world's first research lab and General Electric. These have formed the basis of some of today's billion dollar industries. This summary shows the results of the research of Edison's competencies and strategies. It suggests that his exceptional innovations skills are based on five competencies and twenty-five best practices. It recommends such strategies as developing a solution-centered mindset, harnessing mastermind collaboration and focusing intensively on creating value. These general suggestions are broken down into practical measures: it explains how to create the best multi-disciplinary teams, and why you should recruit the best possible people. They believe in rewarding collaborators generously, and discuss the best ways to network. "Innovate like Edison" also includes tactical, long-term advice, such as when to consider up-scaling.
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To learn more, read "Innovate Like Edison" and discover Thomas Edison's systemic approach, and how to implement it.
The must-read summary of Daryl Conner's book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".
This complete summary of the ideas from Daryl Conner's book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it's all about execution. In his book, the author has identified the characteristics of nimble organisations and explains how these companies plan and operate. This summary is a must-read for any leader who wants to ensure that their company does better than anyone else.
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To learn more, read "Leading at the Edge of Chaos" and discover the key to becoming a nimble organisation and implement changes better and faster than the competition.
The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".
This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.
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To learn more, read "Built to Last" and see how you can create a visionary company that will guarantee world-class success.
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
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To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
The must-read summary of Don Maruska's book: "How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues".
This complete summary of the ideas from Don Maruska's book "How Great Decisions Get Made" shows that businesses decisions are often surrounded by fear; employees are scared to express an opinion and they feel threatened by change imposed on them. This summary proposes a different way for businesses to approach decision-making, one that fosters enthusiasm, hope and cohesion. It gives ten steps for achieving this, ones which have been tested in Fortune 500 and high-growth companies over more than a decade. It also provides strategies for overcoming common obstacles you might encounter on the way. "If you've been bogged down in divisive and unproductive debates, just imagine what it would be like if your team member's philosophy was `We can do this together'". Everyone in the company should be a stakeholder, and as such should be given accurate information about the company and considered a decision-maker. All employees should be aware of the end-goal in any big decision, and the end-goal should be something everyone should have a stake in. Executives should never start a workforce meeting having decided the outcome. This summary explains how to overcome obstacles such as a blame-culture and circular debates.
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To learn more, read "How Great Decisions Get Made" and discover a way for businesses to develop their most valuable resource, their employees.