Livres en VO

  • The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"
    This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms of profitability, productivity and morale. This summary highlights how to work with rather than against people, and how to be successful in your personal and professional life.
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    To learn more, read "How to Win Friends and Influence People" and discover how to motivate people and how to communicate efficiently. 

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
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    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • The must-read summary of Anthony Robbins' book: "Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny".
    This complete summary of the ideas from Anthony Robbins' book "Awaken The Giant Within" shows that by making a few alterations to what you believe, you have the power to take your fate into your hands and get exactly what you want in any area of your life. In this summary, the subject of identity is discussed, along with other fascinating topics such as destiny or the necessity to take full advantage of our time. Discover how a new perspective on these fundamental concepts can change your life. 
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    To learn more, read "Awaken the Giant Within" and discover how a new perspective on fundamental concepts can lead you to professional success.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
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    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • The must-read summary of Atul Gawante's book "The Checklist Manifesto: How to Get Things Right".
    This complete summary of the ideas from Atul Gawante's book "The Checklist Manifesto" shows that when solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. This summary highlights that every business sector can take some tips from the commercial aviation industry's emphasis on checklists. Indeed, despite the growth of super-specialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. 
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    To learn more, read "The Checklist Manifesto" and reduce business failures by using checklists!

  • Resumen completo del libro "Steve Jobs: La Biografía exclusiva" por Walter Isaacson.
    Steve Jobs fue un visionario y un genio. Si decidía que algo debía realizarse, entonces luchaba para asegurarse que sucediera.
    Durante toda su carrera, vivió y trabajó constantemente en una intersección entre la tecnología y el arte. Con su ingenio, franqueza y una habilidad única para vender y convencer, llevó a los integrantes de su equipo a superarse a sí mismos. Ellos quizá no se percataron al momento, pero con el tiempo, lo amaron por ello. A través de su persistente intensidad, alcanzó su sueño: cambiar el curso de la historia.
    Él creía que las reglas no le aplicaban pues era especial, pero al final marcó la industria de la computación con su sistema completamente integrado, la industria musical con iTunes y el iPod, los medios de comunicación con el iPad, las películas animadas con Pixar y tres generaciones con su visión del futuro.
    En contraposición a sus rivales, él siempre votó por un sistema integrado todo-en-uno en vez de uno abierto. Él insistió en controlar todo, desde la manufactura hasta las ventas.
    Jobs era obsesivo e un incesante loco del control. A pesar de todo, cuando le solicitó a Walter Isaacson escribir su biografía, fue muy claro en manifestar que no supervisaría o leería siquiera alguna parte antes de que fuera publicada, esto era una paradoja a su personalidad. El explicó de forma conmovedora y fiel a su naturaleza brutalmente honesta, que quería que sus hijos lo conocieran, lo entendieran, aún a través de la parte joven de su juventud en la que él no estuvo presente. Tal vez tomó esta decisión para que él (indirectamente) compartiera con el mundo el por qué de su actuar.

  • Dieses E-Book bietet Ihnen eine Zusammenfassung des Buches "Steve Jobs: Die autorisierte Biografie des Apple-Gründers" von Walter Isaacson.
    Steve Jobs war ein Visionär und ein Genie. Wenn er eine Entscheidung traf, setzte er alles daran diese in die Tat umzusetzen.
    Während seiner kompletten Laufbahn arbeitet und lebt er an der Schnittstelle zwischen Technologie und Kunst. Mit seinem Witz, seiner Unverblühmtheit und seiner einzigartigen Fähigkeit zu verkaufen und zu überzeugen, brachte er sein Team dazu, über die eigenen Grenzen hinaus zu gehen. Vielleicht haben wir diese Fähigkeit nicht sofort erkannt, sein Team wird ihn jedoch rechtzeitig dafür zu schätzen wissen. Diese Stärke ermglichte ihm es seinen Traum zu erfüllen: den Lauf der Geschichte grundsätzlich zu beeinflussen.
    Durch seine Außergewhnlichkeit glaubte er daran, dass die Spielregeln nicht für Ihn gelten und letztendlich veränderte er die Computer Industrie mit seinen vllig vernetzten Systemen; die Musik Industrie mit iTunes und iPod, die Internet Medien durch das iPad, Animationsfilme durch Pixar sowie drei Generationen mit seinen Visionen für die Zukunft.
    Im Gegensatz zu seinen Konkurrenten präferierte Jobs immer All-in-one" Système gegenüber offenen Systemen. Dabei bestand er darauf über alles Kontrolle zu bewahren, angefangen von der Herstellung bis zum Verkauf.
    Jobs war ein zwanghafter und beständiger Kontroll-freak. Dennoch war ihm klar, dass er die Arbeit von Walter Isaacson vor der Herausgabe weder beaufsichtigen noch lesen konnte. Dies war in Konflikt zu seinem Charakter. Er erklärte auf beeindruckende Weise und mit seiner grausamen Ehrlichkeit, dass seine Kinder Ihn kennen und verstehen sollen da er in ihren jungen Jahren nicht immer für sie da sein konnte. Vielleicht entschied er sich auch dafür um der Welt auf indirektem Weg seine Entscheidungen zu erklären.

  • The must-read summary of Rodd Wagner and James Harter's book: "12: The Elements of Great Managing".
    This complete summary of the ideas from Rodd Wagner and James Harter's book "12: The Elements of Great Managing" identifies 12 fundamental requirements which make a good manager based on the responses of over a million employee interviews. Stating clear common objectives, providing sufficient training, giving appropriate feedback, encouraging personal development and providing opportunities for growth are just a few of the key elements which motivate employees, and foster a healthy working environment. What's more, if people feel valued and encouraged by their managers, this results in a greater loyalty to the employer and a more ambitious work ethic. This summary not only provides 12 key principles of management, it also outlines the benefits of good management on a personal and organisational level. Although some of it may seem intuitive, this succinct guide will be truly valuable in bringing together all the elements in your management toolkit in a coherent and synchronised way.
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    To learn more, read "12: The Elements of Great Managing" and discover the key features that you need to adopt to become the best manager.

  • The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".
    This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new products, which you can implement into your own company. This summary is a must-read for any entrepreneur who wants to unlock their business potential and achieve success with blockbuster products.
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    To learn more, read "Blockbusters" and find out how you can consistently develop great products.

  • The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".
    This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with a profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores - it could store endless titles and respond to its customers' preferences. This summary talks about how Amazon came into being and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. "In less than four years, Amazon.com went from zero to $2.6 billion in sales". With those stats in mind it comes as no surprise that Amazon's company motto is to "Work hard, have fun and make history." And make history it certainly has...
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    To learn more, read "Amazon.com. Get Big Fast" and discover how to succeed in an Internet business.

  • The must-read summary of Todd Bermont's book: "10 Insider Secrets to Job Hunting Success: Everything You Need to Get the Job You Want in 24 Hours - or Less!".
    This complete summary of the ideas from Todd Bermont's book "10 Insider Secrets to Job Hunting Success" identifies the 10 secrets to securing your dream job. Nowadays, employers spend an average of 15-seconds reading a resume and then decide if they want to employ a candidate within the first 90-seconds of an interview. This means it is essential to stand out from the crowd and make a strong impression. Preparing carefully, fine-tuning your presentation skills and ensuring you have the right mental attitude are all key elements to job hunting success. From advice on CV writing to activities to prepare you for interviews, this summary will give you the tools you need to turn the job hunt from a scary process into a fun game with just a few easy steps. 
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    To learn more, read "10 Insider Secrets To Job Hunting Success" and get your dream job!

  • The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".
    This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing a relationship with a client and preparing them for a sale. By learning and applying the strategies detailed in this book, you can start thinking strategically and improve every aspect of your approach to make that sale every time.
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    To learn more, read"Advanced Selling Strategies" to develop the best sales strategy and give yourself an edge in every sales situation. 

  • The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".
    This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon Valley working at Intel. In his book, the author reveals all about the challenges Andy faced during his time at Intel, and the incredible decisions he made with his colleagues when faced with major competitors such as IBM. This summary also presents the key principles that Grove used for his winning business strategy.
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    To learn more, read "Andy Grove" and discover the story behind the success of Intel businessman, Andy Grove.

  • The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".
    This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company was built on the shaky foundations of the declining gaming industry, working fiercely against all odds and the technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity - three areas which would enhance their users' online environments and their interaction with each other. This summary concludes with a useful list of the factors that led to AOL's success, as well as providing an insight into the challenges that it faces in the current market.
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    To learn more, read "AOL.com" and discover the story behind this breakthrough company.

  • The must-read summary of Frederic Maxwell's book: "Bad Boy Ballmer: The Man Who Rules Microsoft".
    This complete summary of the ideas from Frederic Maxwell's book "Bad Boy Ballmer" shows how many people don't realize that Steve Ballmer works so closely alongside Bill Gates at Microsoft that they almost act as a single unit. In his book, the author explains how the two met at Harvard University in 1973 and Ballmer was later offered a job by Gates at his new company. From managing the firm's recruitment, to fending off competitors, and eventually becoming the company's CEO, this summary tells the amazing story of a highly intelligent, focused and inspiring individual.
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    To learn more, read "Bad Boy Ballmer" and discover the story behind one of the world's most successful partnerships.

  • The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight". 
    This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. For instance, when should one just accept and move on, and when should one negotiate or go straight to warfare? This summary points out a decision-making framework to assist in such situations. It lays out three challenges which you must overcome before making a decision on when to negotiate: 1) Untangle your emotions from the situation, 2) Analyze costs and benefits of negotiating versus other viable alternatives, 3) Address the moral and ethical issues involved in deciding whether to negotiate with an enemy. With this logical summary of Mnookin's book, you will be able to avoid falling into traps and will be able to enter negotiations with confidence that you have enough backing to support your decision.
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    To learn more, read "Bargaining with the Devil" and improve your negotiation skills.

  • The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
    This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
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    To learn more, read "Becoming a Category of One" and excel in business differentiation. 

  • The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". 
    This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
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    To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!

  • The must-read summary of Denis Waitley's book "Being the Best: Learn How to Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths". 
    This complete summary of the ideas from Denis Waitley's book "Being the Best" shows that success in life is not measured by what a person gets, but by what they continue to do with what they have. The concept of success is very personal. Therefore, happiness and fulfillment are actually generated through the richness of the experience on the journey to success and not in the fleeting moment when someone feels they have arrived. In the final analysis, success is not a destination at all - it's a way to travel. This summary highlights that success must be built from the inside out if it is to be sustained over an extended period. It has nothing to do with comparisons to other people, and everything to do with the exhilaration that comes with doing something that is extraordinary, excellent and heart warming.
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    To learn more, read "Being the Best" and find out how to unleash your potential and be the best you can.

  • The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".
    This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.
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    To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

  • The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "Best Practices: Building Your Business With Customer-Focused Solutions".
    This complete summary of the ideas from Robert Hiebeler, Thomas Kelly and Charles Ketteman's book "Best Practices" shows a research project to identify specifically what world-class companies do better than anyone else. Six business processes were identified and labeled ''best practices" because they represent the optimum way for companies to achieve extraordinary results. Taken together, these six business processes combine in a total commitment to and focus on the customer. Best-practice companies vigorously attempt to understand markets, form close associations with customers, design, market and deliver products that customers want. In the process, best-practice companies provide unequaled levels of service to their customers. When everything in the company is focused on learning and responding to what the customer wants, world-class performance can be achieved.
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    To learn more, read "Best Practices" and learn from the best companies.

  • The must-read summary of Michael Masterson's book "Automatic Wealth for Grads... and Anyone Else Just Starting Out".
    This complete summary of the ideas from Michael Masterson's book "Automatic Wealth for Grads" shows that after finishing university, most students dream of becoming financially independent by finding a good job. Masterson, a highly published author and well-seasoned business entrepreneur, has a substantially more ambitious vision of financial independence than most students even aspire to. He believes that people should earn ten times what they need to live on each year, in order to live off interest generated by investments. After much experience in the matter, Masterson has proposed a fail-safe principle - you should commit to saving 15% of everything you earn and spread it across five important areas which will increase your wealth. This succinct summary includes key quotes from Masterson's book, including one where he defends his focus on 'becoming rich'. He says that it is not the be all and end all of life, but it certainly makes life more enjoyable and can be achieved more easily than you think once you set the wheels in motion. It is simply about learning how to save and invest the right proportion of your income to see long-term rewards! This is a really helpful and practical read for college students or recent graduates.
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    To learn more, read "Automatic Wealth for Grads" and start saving and investing for your future.

  • The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy".
    This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B the book lists e-commerce, the speed and quality of communication between firms, the reduction of transactional expenses and the increased buying power of the two firms.  This summary helps you take immediate action by outlining the steps you need to take. B2B is a really indispensible guide to incorporating B2B e-commerce into your company's strategy. 
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    To learn more, read "B2B" and discover how to go about things the right way, and fast.

  • The must-read summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are".
    This complete summary of the ideas from David McNally and Karl Speak's book "Be Your Own Brand" highlights the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fueled by loyal, lasting relationships, consistent service and added value. This summary will point to the key components that should be involved in your personal brand and uses real life examples and a series of probing questions to give you the tools to define your personal brand, as well as the confidence to use it at work and at home.
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    To learn more, read "Be Your Own Brand" and define the brand that suits you. 

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