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  • The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World's Most Powerful Brands". 
    This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar, dramatically changed the music industry and turned around a Fortune 500 company in dire straits. He has the reputation of being a tricky person to work with, but he's a self-made billionaire who must be doing something right. This summary analyses Steve Jobs' career, identifying some key personality traits which have propelled him to the top. It also looks at each trait, and demonstrates how it's helped him in crucial decisions. For example, Jobs is focused: he's aware of what he's good at, and what he's not. He delegates the latter in order to focus on the former. He takes that philosophy into a wider arena, by always concentrating on what Apple does best as well. Jobs is a perfectionist: this has meant that good projects have been killed, and that product design takes longer. But this has paid off, because Apple has won countless design awards and intuitive design is one of its USPs. 
    Added-value of this summary: 
    o Save time
    o Understand key concepts 
    o Increase your business knowledge
    To lear more, read "Inside Steve's Brain" and discover a fascinating book, combining biographical detail with business advice and strategy analysis.

  • The must-read summary of Steve Kaplan's book: "Bag the Elephant: How to Win and Keep Big Customers".
    This complete summary of the ideas from Steve Kaplan's book "Bag the Elephant" shows the merits of acquiring and retaining big clients to grow your business. In fact, working with fewer big customers has many advantages over working with many small ones, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants' of the business world are hard to acquire, and a successful contract is contingent on an effective game plan which must contain the following four elements: 1) Develop the right business mindset,  2) Have an appropriate sales strategy, 3) Leverage your big business clients and take full advantage of them, 4) Avoid the five killer mistakes which could mitigate your success.  The summary is logically divided into the above key points, ending with the five mistakes which should be avoided all costs  - from biting off more than you can chew, to keeping all your eggs in one basket. 
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Increase your business knowledge 
    To learn more, read "Bag the Elephant" and discover a series of simple checklists and structured guidelines, that will help anyone who wishes to acquire and retain the best clients for their company.

  • The must-read summary of Michael J. Gelb's book "How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day".
    This complete summary of the ideas from Michael J. Gelb's book "How to Think Like Leonardo Da Vinci" shows how many of the achievements of genuises such as Da Vinci were the result of practical, everyday measures and the right mindset. It looks to Da Vinci for clues and suggestions on how to creatively and productively manage change, and introduces the seven elements of genius that you can apply to your own life.
    Added-value of this summary: 
    o Save time 
    o Understand the key elements
    o Expand the power of your own genius
    To learn more, read "How to Think Like Leonardo Da Vinci" and follow Gelb's step-by-step lessons to add a dash of genius to your life.

  • The must-read summary of Larry Bossidy and Ram Chaean's book: "Execution: The Discipline of Getting Things Done"
    This complete summary of the ideas from Larry Bossidy and Ram Chaean's book "Execution" shows that the gap between what a company promises and the results it actually achieves is the biggest issue facing businesses. This summary names and explains the key building blocks needed by a company for efficient and consistent execution, thus effectively giving you the tools to improve execution in your own company.  
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Expand your business knowledge 
    To learn more, read "Excecution" and discover a corporate vision which is squarely grounded in reality.

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