Entreprise, économie & droit

  • The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
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    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
    This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
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    To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

  • The must-read summary of Rodd Wagner and James Harter's book: "12: The Elements of Great Managing".
    This complete summary of the ideas from Rodd Wagner and James Harter's book "12: The Elements of Great Managing" identifies 12 fundamental requirements which make a good manager based on the responses of over a million employee interviews. Stating clear common objectives, providing sufficient training, giving appropriate feedback, encouraging personal development and providing opportunities for growth are just a few of the key elements which motivate employees, and foster a healthy working environment. What's more, if people feel valued and encouraged by their managers, this results in a greater loyalty to the employer and a more ambitious work ethic. This summary not only provides 12 key principles of management, it also outlines the benefits of good management on a personal and organisational level. Although some of it may seem intuitive, this succinct guide will be truly valuable in bringing together all the elements in your management toolkit in a coherent and synchronised way.
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    o Expand your leadership skills
    To learn more, read "12: The Elements of Great Managing" and discover the key features that you need to adopt to become the best manager.

  • The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".
    This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new products, which you can implement into your own company. This summary is a must-read for any entrepreneur who wants to unlock their business potential and achieve success with blockbuster products.
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    To learn more, read "Blockbusters" and find out how you can consistently develop great products.

  • The must-read summary of Todd Bermont's book: "10 Insider Secrets to Job Hunting Success: Everything You Need to Get the Job You Want in 24 Hours - or Less!".
    This complete summary of the ideas from Todd Bermont's book "10 Insider Secrets to Job Hunting Success" identifies the 10 secrets to securing your dream job. Nowadays, employers spend an average of 15-seconds reading a resume and then decide if they want to employ a candidate within the first 90-seconds of an interview. This means it is essential to stand out from the crowd and make a strong impression. Preparing carefully, fine-tuning your presentation skills and ensuring you have the right mental attitude are all key elements to job hunting success. From advice on CV writing to activities to prepare you for interviews, this summary will give you the tools you need to turn the job hunt from a scary process into a fun game with just a few easy steps. 
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    To learn more, read "10 Insider Secrets To Job Hunting Success" and get your dream job!

  • The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".
    This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon Valley working at Intel. In his book, the author reveals all about the challenges Andy faced during his time at Intel, and the incredible decisions he made with his colleagues when faced with major competitors such as IBM. This summary also presents the key principles that Grove used for his winning business strategy.
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    To learn more, read "Andy Grove" and discover the story behind the success of Intel businessman, Andy Grove.

  • The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".
    This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company was built on the shaky foundations of the declining gaming industry, working fiercely against all odds and the technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity - three areas which would enhance their users' online environments and their interaction with each other. This summary concludes with a useful list of the factors that led to AOL's success, as well as providing an insight into the challenges that it faces in the current market.
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    To learn more, read "AOL.com" and discover the story behind this breakthrough company.

  • The must-read summary of Frederic Maxwell's book: "Bad Boy Ballmer: The Man Who Rules Microsoft".
    This complete summary of the ideas from Frederic Maxwell's book "Bad Boy Ballmer" shows how many people don't realize that Steve Ballmer works so closely alongside Bill Gates at Microsoft that they almost act as a single unit. In his book, the author explains how the two met at Harvard University in 1973 and Ballmer was later offered a job by Gates at his new company. From managing the firm's recruitment, to fending off competitors, and eventually becoming the company's CEO, this summary tells the amazing story of a highly intelligent, focused and inspiring individual.
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    To learn more, read "Bad Boy Ballmer" and discover the story behind one of the world's most successful partnerships.

  • The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight". 
    This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. For instance, when should one just accept and move on, and when should one negotiate or go straight to warfare? This summary points out a decision-making framework to assist in such situations. It lays out three challenges which you must overcome before making a decision on when to negotiate: 1) Untangle your emotions from the situation, 2) Analyze costs and benefits of negotiating versus other viable alternatives, 3) Address the moral and ethical issues involved in deciding whether to negotiate with an enemy. With this logical summary of Mnookin's book, you will be able to avoid falling into traps and will be able to enter negotiations with confidence that you have enough backing to support your decision.
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    To learn more, read "Bargaining with the Devil" and improve your negotiation skills.

  • The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
    This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
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    To learn more, read "Becoming a Category of One" and excel in business differentiation. 

  • The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". 
    This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
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    To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!

  • The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".
    This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.
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    To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

  • The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "Best Practices: Building Your Business With Customer-Focused Solutions".
    This complete summary of the ideas from Robert Hiebeler, Thomas Kelly and Charles Ketteman's book "Best Practices" shows a research project to identify specifically what world-class companies do better than anyone else. Six business processes were identified and labeled ''best practices" because they represent the optimum way for companies to achieve extraordinary results. Taken together, these six business processes combine in a total commitment to and focus on the customer. Best-practice companies vigorously attempt to understand markets, form close associations with customers, design, market and deliver products that customers want. In the process, best-practice companies provide unequaled levels of service to their customers. When everything in the company is focused on learning and responding to what the customer wants, world-class performance can be achieved.
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    To learn more, read "Best Practices" and learn from the best companies.

  • The must-read summary of Stephen R. Covey's book: "The 7 Habits of Highly Effective People". 
    This complete summary of the ideas from Stephen R. Covey's book "The 7 Habits of Highly Effective People" shows that it is possible for all of us to become more effective whilst expending less time and energy. Looking at each of the habits in turn, it explains why they are necessary and how to develop them. It also highlights that people succeed more in both their personal and professional life if they decide to effect change first within themselves, before projecting it out, thus making sure that circumstances do not control them. 
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    To learn more, read "The 7 Habits of Highly Effective People" and begin with private victories, then move on to public ones and finally synergise all parts of your life to create something bigger than the sum of its parts. 

  • The must-read summary of George S. Clason's book "The Richest Man in Babylon: Success Secrets of the Ancients".
    This complete summary of the ideas from George S. Clason's book "The Richest Man in Babylon" explains how to be financially successful in order to achieve future dreams and ambitions. This useful summary provides you with timeless financial principles, as well as the basics of effective money management, thus giving you the tools to make your business thrive.
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    To learn more, read "The Richest Man in Babylon" and discover how to manage your money effectively. 

  • The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".
    This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business successful by adopting the right perspective, highlighting that in order to become a mature company, you must also think like one. 
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    To learn more, read "The E-Myth Revisited" and create a successful business!

  • The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"
    This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. 
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    To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

  • The must-read summary of Michael Masterson's book "Automatic Wealth for Grads... and Anyone Else Just Starting Out".
    This complete summary of the ideas from Michael Masterson's book "Automatic Wealth for Grads" shows that after finishing university, most students dream of becoming financially independent by finding a good job. Masterson, a highly published author and well-seasoned business entrepreneur, has a substantially more ambitious vision of financial independence than most students even aspire to. He believes that people should earn ten times what they need to live on each year, in order to live off interest generated by investments. After much experience in the matter, Masterson has proposed a fail-safe principle - you should commit to saving 15% of everything you earn and spread it across five important areas which will increase your wealth. This succinct summary includes key quotes from Masterson's book, including one where he defends his focus on 'becoming rich'. He says that it is not the be all and end all of life, but it certainly makes life more enjoyable and can be achieved more easily than you think once you set the wheels in motion. It is simply about learning how to save and invest the right proportion of your income to see long-term rewards! This is a really helpful and practical read for college students or recent graduates.
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    To learn more, read "Automatic Wealth for Grads" and start saving and investing for your future.

  • The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy".
    This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B the book lists e-commerce, the speed and quality of communication between firms, the reduction of transactional expenses and the increased buying power of the two firms.  This summary helps you take immediate action by outlining the steps you need to take. B2B is a really indispensible guide to incorporating B2B e-commerce into your company's strategy. 
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    To learn more, read "B2B" and discover how to go about things the right way, and fast.

  • The must-read summary of Lakshman Achuthan and Anirvan Banerji's book: "Beating the Business Cycle: How to Predict from Turning Points in the Economy".
    This complete summary of the ideas from Makshman Acuthan and Anirvan Banerji's book "Beating the Business Cycle" shows that many people now assume the business cycle has been mastered, and there is no need to worry about economic recessions or recoveries any more. This point-of-view, however, might be overly optimistic. The economy will continue to rise and fall in the future, and those who accurately forecast these future turning points will have the greatest opportunity to position themselves advantageously. This summary gives concrete advice on how to use the ebbs and flows of the general business cycle advantageously. It will help you break from the pattern of basing economic decisions on the recent past, and will show you how to use a decision-making framework that can see through the delusions of the crowd, and anticipate the next turn in the economy.
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    To learn more, read "Beating the Business Cycle" and make accurate decisions. 

  • The must-read summary of Douglas C. Merrill and James A. Martin's book: "Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right". 
    This complete summary of the ideas from Douglas C. Merrill's book "Getting Organized in the Google Era" shows that today's world is fast-paced and information-saturated. To keep your head above water, you need an organisational system which will handle the endless stream of information which gets thrown at you as well as integrating the tasks you need to get done and allowing you to focus on the challenges which will confront you every day. In other words, you need a system which takes full advantage of available technology rather than one developed for bygone eras when paper to-do lists were all that were required. Forget about looking for a one-size-fits-all organisational system - it doesn't exist. Instead, you have to develop your own system which will meet all the unique twists and demands you face in your life and career. This summary highlights 21 Principles of Organisation to help you develop a system which works for you. 
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    To learn more, read "Getting Organized in the Google Era" and get the important things done each and every day.

  • The must-read summary of Thomas J. Stanley and William D. Danko's book: "The Millionaire Next Door: The Surprising Secrets of America's Wealth".
    This complete summary of the ideas from Thomas J. Stanley and William D. Danko's book "The Millionaire Next Door" reveals the secret to joining the ranks of America's wealthy. The authors explain that traditional methods for becoming rich have changed and nowadays, all it takes is fiscal discipline, sacrifice and hard work. By reading their advice and applying the techniques, there's nothing stopping you from becoming a millionaire.
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    To learn more, read "The Millionaire Next Door" and discover the real secret to increasing your net worth and becoming a millionaire.

  • The must-read summary of Napoleon Hill's book: "Think and Grow Rich: The Way to Personal Achievement".
    This complete summary of the ideas from Napoleon Hill's book "Think and Grow Rich: The Way to Personal Achievement" shows that every achievement begins with an idea. The author states that wealth comes from turning this idea into something that people are willing to pay for, which is only achieved by thinking. Find out how you can use your own power of thinking to make your idea a reality and grow rich.
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    To learn more, read "Think and Grow Rich" and discover the money-making abilities hidden in your own mind.

  • The must-read summary of Gerald Appel and Marvin Appel's book: "Beating the Market, 3 Months at a Time: a Proven Investing Plan Everyone Can Use".
    This complete summary of the ideas from Gerald Appel and Marvin Appel's book "Beating The Market, 3 Months at a Time" shows that savvy, active investing works. Instead of handing all your money over to a financial planner or investing everything in a mutual fund and hoping for the best, you should become a self-sufficient investor. This summary highlights that the key to making it happen is actually quite simple: you need to follow 5 steps in order to manage your investments so well that you end up beating the market. This summary offers well-researched strategies that are likely to increase your investment returns significantly while reducing risks associated with buying, hoping and holding.
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    To learn more, read "Beating the Market, 3 Months at a Time" and  discover useful tips to become a successful investor. 

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