Sciences sociales / Société

  • Anglais Crowdsourcing

    Jeff Howe

    The must-read summary of Jeff Howe's book: "Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business". 
    This complete summary of the ideas from Jeff Howe's book "Crowdsourcing" explains that "crowdsourcing" is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an open call to an undefined but large group of people. In fact, crowdsourcing allows the power of the crowd to accomplish tasks that were once the province of just a specialised few. Or to put it another way, crowdsourcing is to take the principles which have worked for open source software projects and apply them right across the entire spectrum of the business world.
    Added-value of this book:
    o Save time
    o Understand the key concepts 
    o Increase your business knowledge 
    To learn more, read "Crowdsourcing" and discover why the power of the crowd is driving the future of business.

  • The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".
    This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone's busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they're used to. Instead of sitting back and hoping you'll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment and the nine things that you can do to get some enchantment working in your favor. 
    Added-value of this summary: 
    o Save time
    o Understand key concepts 
    o Increase your business knowledge 
    To learn more, read "Enchantment" and find out why you should go forth and enchant.

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