The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of `insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed.
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To learn more, read "Internet Riches" and find out how you can set up your own successful company with the minimum investment.
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
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To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
The must-read summary of Mitch Zacks' book: "Ahead of the Market: The Zacks Method for Spotting Stocks Early - In Any Economy".
This complete summary of the ideas from Mitch Zacks' book "Ahead of the Market" shows that many investors rely on annual analyst reports, which are designed to advise which stocks to buy/ sell or hold. However, despite the fact that over $1 billion a year is put towards these reports, this summary sides with many other investors in thinking that a lot of the content is corrupt and biased in favor of the companies that fund them. This guide suggests that rather than following one report; you should combine the research compiled by a larger sample of analysts. This will teach you to identify certain patterns in what the analysts say and how their views change over time. You will then be better informed and be able to develop a better method for making smart investments. To this end, this summary offers four key analyst investment strategies to follow.
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To learn more, read "Ahead of the Market" and discover how to spot winning stocks, and steer clear of untrustworthy analyst reports.
The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
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To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
The must-read summary of Robert Kiyosaki and Sharon Lechter's book: "The Cashflow Quadrant: Rich Dad's Guide To Financial Freedom"
This complete summary of the ideas from Robert Kiyosaki and Sharon Lechter's book "The Cashflow Quadrant" explains the four ways in which income can be generated: 1. You can get a job; 2. You can be self employed; 3. You can build and own a business system of some type; 4. You can invest in other businesses. In this summary, it is shown that to focus solely on the first two quadrants mentioned may have negative financial impacts. Explaining how gradually focusing on the third and fourth quadrants can improve your lifestyle, this summary will allow you to stay open to opportunities.
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To learn more, read "The Cashflow Quadrant" and you will see opportunities where others see difficulties.
The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".
This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing a relationship with a client and preparing them for a sale. By learning and applying the strategies detailed in this book, you can start thinking strategically and improve every aspect of your approach to make that sale every time.
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To learn more, read"Advanced Selling Strategies" to develop the best sales strategy and give yourself an edge in every sales situation.
The must-read summary of Todd Bermont's book: "10 Insider Secrets to Job Hunting Success: Everything You Need to Get the Job You Want in 24 Hours - or Less!".
This complete summary of the ideas from Todd Bermont's book "10 Insider Secrets to Job Hunting Success" identifies the 10 secrets to securing your dream job. Nowadays, employers spend an average of 15-seconds reading a resume and then decide if they want to employ a candidate within the first 90-seconds of an interview. This means it is essential to stand out from the crowd and make a strong impression. Preparing carefully, fine-tuning your presentation skills and ensuring you have the right mental attitude are all key elements to job hunting success. From advice on CV writing to activities to prepare you for interviews, this summary will give you the tools you need to turn the job hunt from a scary process into a fun game with just a few easy steps.
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To learn more, read "10 Insider Secrets To Job Hunting Success" and get your dream job!
The must-read summary of Anthony Robbins' book: "Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny".
This complete summary of the ideas from Anthony Robbins' book "Awaken The Giant Within" shows that by making a few alterations to what you believe, you have the power to take your fate into your hands and get exactly what you want in any area of your life. In this summary, the subject of identity is discussed, along with other fascinating topics such as destiny or the necessity to take full advantage of our time. Discover how a new perspective on these fundamental concepts can change your life.
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To learn more, read "Awaken the Giant Within" and discover how a new perspective on fundamental concepts can lead you to professional success.
The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs".
This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies is that this doesn't require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn't be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities and then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers; by using social media such as Twitter, you can ask people directly how they would improve your product.
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To learn more, read "Inbound Marketing" and discover a method that can be cheaper, more effective, and help you create a better product without costly market research.
The must-read summary of Jim Collins' book: "How the Mighty Fall: and Why Some Companies Never Give In"
This complete summary of the ideas from "How The Mighty Fall" shows that no successful business is immune from failure, regardless of previous performance. Providing you with a clear overview of the five stages of failure, as well as with a checklist for each stage, this useful summary gives you the tools needed to identify the warning signs of failure in your own company and enables you to act in time to save it.
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To learn more, read "How the Mighty Fall" and prevent failure in your business.
The must-read summary of Denis Waitley's book "Being the Best: Learn How to Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths".
This complete summary of the ideas from Denis Waitley's book "Being the Best" shows that success in life is not measured by what a person gets, but by what they continue to do with what they have. The concept of success is very personal. Therefore, happiness and fulfillment are actually generated through the richness of the experience on the journey to success and not in the fleeting moment when someone feels they have arrived. In the final analysis, success is not a destination at all - it's a way to travel. This summary highlights that success must be built from the inside out if it is to be sustained over an extended period. It has nothing to do with comparisons to other people, and everything to do with the exhilaration that comes with doing something that is extraordinary, excellent and heart warming.
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To learn more, read "Being the Best" and find out how to unleash your potential and be the best you can.
The must-read summary of Timothy Ferriss' book: "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich".
This complete summary of the ideas from Timothy Ferriss' book "The 4-Hour Workweek" introduces you to the lifestyle of people who have decided against the 9-5 jobs and have organised their lives according to a set of rules that allows them to be financially successful without being chained to a desk. Discover how time and mobility can work to your advantage and how you can become one of the 'New Rich' in four steps.
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To learn more, read "The 4-Hour Workweek" and discover how to become a 'New Rich' in four steps.
The must-read summary of James Cramer's book: "Jim Cramer's Real Money: Sane Investing in an Insane World".
This complete summary of the ideas from James Cramer's book "Jim Cramer's Real Money" takes the reader through his investment philosophy. This summary warns readers to beware of people giving universal rules, because there aren't any: instead, realise that your strategies will be personal to you and dependent on your (changing) goals. The rules of trading and the rules of investment are different, but most people fail to make the distinction. This summary highlights the best strategies for both approaches. For example, it recommends that when you buy for trade, sell once your scenario has played out, whether you are in profit or loss. If you buy for investment, however, you should hold on for longer. This summary explains how to research, how to limit your losses and how not to fall into fashion trading traps. It suggests diversification and flexibility, and gives warning signs every investor should look for.
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To learn more, read "Jim Cramer's Real Money" and discover a blueprint that everyone can follow, and a guidebook that every savvy investor should read.
The must-read summary of Frederic Maxwell's book: "Bad Boy Ballmer: The Man Who Rules Microsoft".
This complete summary of the ideas from Frederic Maxwell's book "Bad Boy Ballmer" shows how many people don't realize that Steve Ballmer works so closely alongside Bill Gates at Microsoft that they almost act as a single unit. In his book, the author explains how the two met at Harvard University in 1973 and Ballmer was later offered a job by Gates at his new company. From managing the firm's recruitment, to fending off competitors, and eventually becoming the company's CEO, this summary tells the amazing story of a highly intelligent, focused and inspiring individual.
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To learn more, read "Bad Boy Ballmer" and discover the story behind one of the world's most successful partnerships.
The must-read summary of Michael Malone's book: "Bill & Dave: How Hewlett and Packard Built the World's Greatest Company".
This complete summary of the ideas from Michael Malone's book "Bill & Dave" tells the story of how Hewlett and Packard built one of the world's greatest companies. In his book, the author reveals all about their lives and how they met before starting the company in 1939. This summary provides readers with an insight into the best pratices and management techniques of the global company and the impact the company has had on the world.
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To learn more, read "Bill & Dave" and discover the story behind the world's biggest technology company, Hewlett-Packard.
The must-read summary of Jack Stack and Bo Burlingham's book: "A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business".
This complete summary of the ideas from Jack Stack and Bo Burlingham's book "A Stake in the Outcome" shows that to succeed in creating an employee-owned and operated company, employees have to be taught how to think and act like owners. This summary advises business managers to go beyond the traditional ways of rewarding employees, and teaches them how to build a sustainable ownership culture which provides employees with the right tools and attitude to carry out their responsibilities with the goals of the wider company at heart. This summary outlines fourteen rules of 'Employee Ownership' and systematically addresses each point, often illustrated with examples. At the end of this summary you should have a clearer understanding of how to empower your employees with the trust and intelligence they need in order to act in the company's best interests, without necessarily handing out company shares.
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To learn more, read "A Stake in the Outcome" and discover the rules of employee ownership.
The must-read summary of Robert G. Allen's book "Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth".
This complete summary of the ideas from Robert G. Allen's book "Multiple Streams Of Income" explains how you can achieve financial independence in three phases, and provides you with detailed explanations about each of them. In other words, this clear summary gives you the tools to get 'Salud, Dinero y Amor y Tiempo para disfrutarlo' - health, money and love, and the time to enjoy them.
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To learn more, read "Multiple Streams of Income" and discover useful tips to create income with little or no investment!
The must-read summary of Alan Cooper's book: "The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity".
This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved'' products are hard to use because the engineers who are developing the interface between the user and the machine don't think like the average man-on-the-street who knows nothing about technology. Therefore, the situation effectively becomes the equivalent of letting the inmates run the asylum in which they are incarcerated. Better products need to be developed that work in the same way that average people think. Only then will new products deliver on their implied promise of enhancing the quality of life for their users. According to Alan Cooper, designers who are skilled in this specific field should be responsible for designing the interface between the user and the machine. This summary asserts that the goal of computer usage should be "not to make anyone feel stupid".
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To learn more, read "The Inmates Are Running the Asylum" and rethink entrenched priorities in software planning.
The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".
This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon Valley working at Intel. In his book, the author reveals all about the challenges Andy faced during his time at Intel, and the incredible decisions he made with his colleagues when faced with major competitors such as IBM. This summary also presents the key principles that Grove used for his winning business strategy.
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To learn more, read "Andy Grove" and discover the story behind the success of Intel businessman, Andy Grove.
The must-read summary of Dean Graziosi's book: "Be a Real Estate Millionaire".
This complete summary of the ideas from Dean Graziosi's book "Be a Real Estate Millionaire" shows how easy it can be to make money through real estate! The experienced author provides his own techniques for finding the hidden value of real estate and the key to understanding the market cycle. If you follow his advice on minimising risk and maximising profit, there'll be nothing standing in your way to becoming a real estate millionaire.
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To learn more, read the summary of "Be a Real Estate Millionaire" and found out how you can make the first steps towards making your real estate fortune.
The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business.
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To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.
The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry".
This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
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To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!
The must-read summary of W. E. Pete Peterson's book: "Almost Perfect: How a Bunch of Regular Guys Built WordPerfect Corporation".
This complete summary of the ideas from W. E. Pete Peterson's book "Almost Perfect" tells the story of Bruce Bastian and how he created WordPerfect. In this book, the author reveals how the company rose to fame through its progress and innovations, as well as the many challenges it faced. This summary sheds some light on exactly what makes a company successful by looking at all the different aspects, from organisation structure to cash flow limitations.
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To learn more, read "Almost Perfect" and discover the story behind the company that began with one man and grew to include almost 3,000 employees.
