Business Book Summaries

  • This work offers a summary of the book «AWAKEN THE GIANT WITHIN: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny» by Anthony Robbins.

    If you are in search of a motivating, mood enhancing, go-get-'em, the-world-is-your-oyster kind of read, then this is for you. The fundamental maxim of this summary is that by making a few alterations to what we believe, each one of us has the power to take fate into our hands and to get exactly what we want in any area of our lives.

    The summary devotes one page to the subject of identity - how we see ourselves and how others see us. Our personal identity has a huge influence on our future actions, and this too is something that Robbins believes we have the power to choose and self-correct. The final section of the summary is entitled «A lesson in destiny». It invites us to take full advantage of our time on earth, living each day as if it were the last. It may sound cliché, but it's true. Replete with inspiring quotes by famous thinkers - from Marcus Aurelius to Benjamin Disraeli - this is an inspiring read which will empower you with the right attitude and actions to master your destiny.

  • This work offers a summary of the book «HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: The All-Time Classic Manual Of People Skills» by Dale Carnegie.
    How to Win Friends and Influence People is a classic, bestselling book that has set the bar for people skills manuals. It should be part of every businessperson's bookshelf, but is also useful for anyone looking to improve relationships.

    Dale Carnegie posits that no matter your occupation, goals, ambitions of position in a company, dealing with people is your biggest challenge. If you learn how to do so effectively, though, you will reap the rewards in profitability, productivity and morale. It's much better to work together with people, rather than against them. Carnegie explains the best way to criticize people, how best to motivate them and how to become a good conversationalist. He urges the reader to be interested in other people, and strive at all times to make a good first impression. Remember people's names, he suggests, and try to avoid arguments at all costs.

    How to Win Friends and Influence People is based on a simple foundation: you cannot change other people, only change the way you relate to them. Dale Carnegie has laid out a watershed blueprint for how to do that.

  • This ebok offers a summary of the book "The Lean Startup" by Eric Ries.

    Why do so many startups fail? The business myth says: A lone entrepreneur - beavering away in a lab or a garage somewhere - through hard work, grit and sheer perseverance develops a great product which then becomes a blockbuster hit. That sounds appealing but the reality is most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. They worry about the product first and assume customer demand will be there automatically.

    To succeed with a startup, you've got to manage it differently. Instead of developing a business plan, find ways to accelerate your learning and validate customers demand. The best way to do this is to build a prototype (with minimal features) and sell it to some early adopters. Then change the product repeatedly - daily if necessary - and keep supplying your customers with the new and improved versions. Listen to their feedback and use those ideas to make a better version and then get more feedback on that. Keep iterating until you get a fully featured product which your customers love.

    In other words, go through the Build-Measure-Learn loop as often as you can. If you make validated learning the real aim of your startup, you stand a better chance of success. Focus on what customers want, utilize an extremely fast cycle time and take a scientific approach to making decisions. That's the essence of the Lean Startup approach.

    ERIC RIES is an entrepreneur and blog author. He is a cofounder and chief technology officer of IMVU, a virtual community developer. He is also a frequent keynote speaker and is currently entrepreneur-in-residence at Harvard Business School. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review and the Huffington Post.

  • This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.

    Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
    In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.

    According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

  • This ebook offers a summary of the book "THE CHECKLIST MANIFEST - HOW TO GET THINGS RIGHT" by Gawande.

    When solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. Atul Gawande suggests that every business sector can take some tips from the commercial aviation industry's emphasis on checklists: «Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields. the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure. And there is such a strategy - though it will seem almost ridiculous in its simplicity. It is a checklist.» Atul Gawande has case studies in both arenas to demonstrate its brilliant commonsense. We have developed such sophisticated, complex systems, that we cannot prevent error by memory alone. Despite the growth of superspecialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. One especially compelling case is the construction industry, which by using checklists has reduced building failures to 0.00002 percent: given such statistics, why would any business not follow suit?

  • This work is a summary of the book «WINNING» by Jack Welch and Suzy Welch.

    In Winning, J. Welch and S. Welch raise a question: «What does it take to win?» This is the sole question everyone in business should be focused on each day. When your business wins, there are many great flow-on effects and benefits - people have the opportunity to grow, more jobs are created, more taxes are paid, shareholders get a return on their investment and the list goes on and on. Winning companies are literally the engine of a healthy economy, and the pinnacle of the free enterprise system.

    In Winning, the authors encourage the readers to develop a personal business philosophy, and advise them on how to look at their company and their competition and how to build their company.

    Pure and simple companies and people have to find a way to win day-in and day-out. There are no easy formulas that can be used, or any exotic or mysterious shortcuts involved. Winning can be brutally hard to achieve but when everything comes together and you win, great things happen. As Jack Welch puts it: «Business is a game, and winning that game is a total blast».

  • This work offers a summary of the book «THE WORLD IS FLAT: A Brief History of the Twenty-First Century» by Thomas L. Friedman.

    Thomas Friedman is the foreign affairs columnist for The New York Times. He has been awarded three Pulitzer Prizes for his articles.

    The availability of cheap, ubiquitous telecommunications in the early 21st century has had the effect of creating a «flat» world. In other words, no matter where a company is physically located, it can now compete for customers who may similarly located anywhere in the world. The driving force and engine room of this flattening process is generally labeled as «globalization». The resulting flattening of the world is making possible all kinds of complex supply chains which are based on value-added services. Products in all industries are becoming increasingly commoditized to take advantage of labor and services provided by emerging economies like China and India.

    According to Thomas Friedman, the great challenge for the business world of the 21st century will be to have sufficient leadership, imagination and flexibility to adapt quickly enough to stay up with the speed of changes as they occur.

    The World is Flat is an accessible explanation of today's world and a must-read for those who will need to live and work in this new global environment.

  • This work offers a summary of the book «THE ART OF THE START: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything» by Guy Kawasaki.

    Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow.

    Starting a business is much more of an art than a step-by-step or a thoroughly predictable process. According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle.

    The Art of the Start is a great book about entrepreneurship. Kawasaki reveals everything you need to know about building a meaningful organization.

  • This work offers a summary of the book «HOW TO THINK LIKE LEONARDO DA VINCI: Seven Steps to Genius Every Day» by Michael J. Gelb.

    Leonardo da Vinci was undoubtedly a genius in both the arts and the sciences, achieving feats in both arenas that are still astonishing today. However, by analyzing his life and work it's possible to see that a lot of his accomplishments were the result of practical, day-to-day measures, and the right mindset. The Renaissance was one of the most creative, and technologically exciting in history; the modern era is also characterized with technological breakthroughs and innovation.

    Gelb argues persuasively that, therefore, it is appropriate to look to Da Vinci for hints and clues on how to manage change creatively and productively. He guides the reader through Da Vinci's philosophy on life and work, from Curiosita (The Quest for Continuous Learning), to, amongst others, Sfumato (Be Comfortable With Ambiguity) and Dimostrazione (Test Knowledge through Practical Experience). Gelb takes each idea and explains how to implement them into your business life: for example, set a theme for a day, contemplate and write about that theme to come up with goals. Incorporate the phrase «What if..?» into your business strategy. This book shows compellingly that the combination of logical thought and creativity can be extremely powerful.

  • This ebook offers a summary of the book «EXECUTION - THE DISCIPLINE OF GETTING THINGS DONE» by Bossidy and Charan.

    Execution - or more frequently, the lack of execution - is the biggest issue facing businesses today. Execution is the gap between what a company promises and the results it actually achieves. To be able to execute consistently well, a business needs to have in place three key building blocks: leaders who are hands-on and who understand execution, a corporate culture which values execution highly and the right people in the right places.

    In all, execution never just happens by chance. Unless the right people focus on the right details at the right time, execution just won't happen. Great leaders always know how to execute. They expound a corporate vision which is grounded squarely in reality rather than wishes.

  • The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs". This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the importance of each skill and how you can develop it. This is a must-read for any budding entrepreneur who is looking to increase the success of their business and gain essential skills. Added-value of this summary: o Save time o Understand key concepts o Develop your business knowledge To learn more, read "The Creator's Code" and learn the essential skills that all entrepreneurs need.

  • The must-read summary of General Stanley McChrystal's book "Team of Teams: New Rules of Engagement for a Complex World". This complete summary of the ideas from General Stanley McChrystal's book "Team of Teams" shows that hierarchies are no longer the most effective way to structure an organisation. Instead, organisations should transform themselves into interconnected and effective networks which are resilient and adaptable. Using the structure of the US army as an example, the author explains exactly how to arrange your organisation to produce the best possible results. Added-value of this summary: o Save time o Understand the key concepts o Improve your social and communication skills To learn more, read "Team of Teams" and discover how re-structuring your organisation can yield better results.

  • The must-read summary of Kory Kogon, Adam Merrill and Leena Rinne's book: "The 5 Choices: The Path to Extraordinary Productivity". This complete summary of the ideas from Kory Kogon, Adam Merrill and Leena Rinne's book "The 5 Choices" outlines the five choices that you must make to become more productive and manage your decisions, attention and energy more effectively. From ruling your technology to taking the time to schedule your most important activities, the authors give you lots of tips to regain control of your life and work more efficiently. Added- value of this summary: o Save time o Understand the key lessons in personal change o Increase your productivity To learn more, read "The 5 Choices" and learn how making just five choices can increase your productivity in both your personal and professional life.

  • The must-read summary of Bernard Roth's book: "The Achievement Habit: Stop Wishing, Start Doing and Take Command of Your Life". This complete summary of the ideas from Bernard Roth's book "The Achievement Habit" shows that it is in fact possible to make achievement a habit in both your personal and professional life. To do this, you must apply the "design thinking" methodology to your life and career. The author gives the five essential components of design thinking and details exactly how you can apply these to your own situations. Follow the guidelines provided in this summary and you can turn achievement into a habit in no time. Added- value of this summary: o Save time o Understand the key lessons in personal change o Expand on your motivation To learn more, read "The Achievement Habit" and start achieving everything you've ever dreamed of with just five easy steps.

  • The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: o Save time o Understand key principles o Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

  • The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure it fulfills market needs perfectly. The author explains each step in detail to allow you to adopt the Lean Product Process in your own company and start creating products that will satisfy your target consumers today! Added-value of this summary: o Save time o Understand key concepts o Expand your business knowledge To learn more, read "The Lean Product Playbook" to discover how to find the perfect fit between your product and the market.

  • The must-read summary of Martin Reeves, Knut Haanaes and Janmejaya Sinha's book: "Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach". This complete summary of the ideas from Martin Reeves, Knut Haanaes and Janmejaya Sinha's book "Your Strategy Needs a Strategy" explains that strategy is not a one-size-fits-all concept; it must be adapted based on your personal needs and the current market. Once you have assessed the market (is it predictable? Is it harsh or favourable?), you can choose the strategy that is best-suited to you. For example, if you are operating in a predictable market with stable competitors, you would select a Classical approach to position yourself optimally within the market, through differentiation or economies of scale. The authors talk about five different possible strategies, what sort of business' suit each strategy and how they can be used to improve your business. If you're looking for better returns, the best thing to do is to change your strategy and this summary will tell you exactly how. Added-value of this summary: o Save time o Understand key concepts o Increase your business knowledge To learn more, read "Your Strategy Needs a Strategy" and discover how you can adapt your strategy in order to thrive in any market.

  • The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations to maintain relationships with customers on a long-term basis, which leads to customers remaining loyal to the company. By applying the seven strategies listed in this summary to your business, you will be able to retain customers and join the Membership Economy. Added-value of this summary: o Save time o Understand key concepts o Expand your business knowledge To learn more, read "The Membership Economy" to discover how to engage more with your customers and have a competitive edge over other companies.

  • The must-read summary of Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople: The Fastest Way to Take Your Self and Your Sales to the Next Level". This complete summary of the ideas from Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople" highlights the importance of having a good morning routine if you want to achieve success. By establishing a morning ritual that makes you feel motivated and productive, you will get more out of your day and you can strategically engineer your life for success. The authors take you through the Life S.A.V.E.R.S. (Silence, Affirmations, Visualization, Exercise, Reading and Scribing) routine which is simple to follow but can have a huge impact on your professional and personal life. They then explain how you can use this morning routine to improve both your personal growth and your sales career, with tips on attracting customers and improving your presentations. This is a must-read for anybody who wants to learn how adapting your morning routine can change your career! Added-value of this summary: o Save time o Understand key concepts o Expand your sales skills To learn more, read "The Miracle Morning for Salespeople" and discover how to use your morning to improve your career.

  • The must-read summary of Lee Cockerell's book: "Time Management Magic: How to Get More Done Every Day and Move From Surviving to Thriving". This complete summary of the ideas from Lee Cockerell's book "Time Management Magic" explains that "most people are not overworked... they are under-organized". Lack of organisation can make you feel like you have no time to get things done and affects both your personal and professional life. The author suggests a very simple, easy-to-use time management system; all you need is a planner and a smartphone. By actively thinking about how you use your time and eliminating any time wasters, you will be able to get the most out of your day and be more productive. This summary will help you get started today so you can take back control of your time and your life! Added-value of this summary: o Save time o Understand the key concepts o Increase your business knowledge To learn more, read "Time Management Magic" and start making the most of your time today!

  • The must-read summary of Michael Lewis' book: "Flash Boys: A Wall Street Revolt". This complete summary of the ideas from Michael Lewis' book: "Flash Boys" explains the increase of high-frequency trading (HFT) in the US market and Dan Spivey's project to connect a data centre in Chicago to a stock exchange in northern New Jersey by fibre optic cable. This summary points out the key ideas behind Lewis' book, such as the fact that speed has replaced the stability of the markets as the high-frequency traders' main objective. Added-value of this summary: o Save time o Understand the main indeas behind Lewis' book o Get an overview of high-frequency trading To learn more, read "Flash Boys" and discover more about high-frequency trading!

  • The must-read summary of Judy Robinett's book: "How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits". This complete summary of the ideas from Judy Robinett's book "How to Be a Power Connector" demonstrates how you can become a power connector and connect the people in your network that wouldn't otherwise meet. By being a power connector, you can stay in the forefront of your connections' minds, create new opportunities and add value to your network. There are four phases to being a power connector: 1. Prepare to power connect 2. Target, connect and engage 3. Reconnect, activate and multiply 4. Connect your contacts with others Added-value of this summary: o Save time o Add value to your connections o Create new opportunities using your network To learn more, read "How to Be a Power Connector" and find out how you can start power connecting and adding value to your network!

  • The must-read summary of Adam Grant's book: "Give and Take: A Revolutionary Approach to Success". This complete summary of the ideas from Adam Grant's book "Give and Take" shows how success depends on how you interact with others. In the world of work, there are three types of people: takers, who maximise reward from every transaction, matchers; who give only as much as they take, and givers, who help others expecting nothing in return. The type of person you are at work has a huge impact on your future. According to Grant, givers are the people that achieve the greatest success. Added-value of this summary: o Save time o Become a giver and avoid being taken advantage of o Enhance your career To learn more, read "Give and Take" and learn how becoming a giver can lead to greater success!

  • The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less". This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept. There are three main things to keep in mind to be systematically brief: A - Awareness D - Discipline D - Decisiveness Added-value of this summary: o Save time o Understand the importance of being brief as well as the key principles o Increase your professional efficiency To learn more, read "Brief" and learn how to say more by saying less!