Business Book Summaries

  • This work offers a summary of the book «HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: The All-Time Classic Manual Of People Skills» by Dale Carnegie.
    How to Win Friends and Influence People is a classic, bestselling book that has set the bar for people skills manuals. It should be part of every businessperson's bookshelf, but is also useful for anyone looking to improve relationships.

    Dale Carnegie posits that no matter your occupation, goals, ambitions of position in a company, dealing with people is your biggest challenge. If you learn how to do so effectively, though, you will reap the rewards in profitability, productivity and morale. It's much better to work together with people, rather than against them. Carnegie explains the best way to criticize people, how best to motivate them and how to become a good conversationalist. He urges the reader to be interested in other people, and strive at all times to make a good first impression. Remember people's names, he suggests, and try to avoid arguments at all costs.

    How to Win Friends and Influence People is based on a simple foundation: you cannot change other people, only change the way you relate to them. Dale Carnegie has laid out a watershed blueprint for how to do that.

  • This work offers a summary of the book «AWAKEN THE GIANT WITHIN: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny» by Anthony Robbins.

    If you are in search of a motivating, mood enhancing, go-get-'em, the-world-is-your-oyster kind of read, then this is for you. The fundamental maxim of this summary is that by making a few alterations to what we believe, each one of us has the power to take fate into our hands and to get exactly what we want in any area of our lives.

    The summary devotes one page to the subject of identity - how we see ourselves and how others see us. Our personal identity has a huge influence on our future actions, and this too is something that Robbins believes we have the power to choose and self-correct. The final section of the summary is entitled «A lesson in destiny». It invites us to take full advantage of our time on earth, living each day as if it were the last. It may sound cliché, but it's true. Replete with inspiring quotes by famous thinkers - from Marcus Aurelius to Benjamin Disraeli - this is an inspiring read which will empower you with the right attitude and actions to master your destiny.

  • This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.

    Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
    In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.

    According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

  • This ebook offers a summary of the book "THE CHECKLIST MANIFEST - HOW TO GET THINGS RIGHT" by Gawande.

    When solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. Atul Gawande suggests that every business sector can take some tips from the commercial aviation industry's emphasis on checklists: «Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields. the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure. And there is such a strategy - though it will seem almost ridiculous in its simplicity. It is a checklist.» Atul Gawande has case studies in both arenas to demonstrate its brilliant commonsense. We have developed such sophisticated, complex systems, that we cannot prevent error by memory alone. Despite the growth of superspecialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. One especially compelling case is the construction industry, which by using checklists has reduced building failures to 0.00002 percent: given such statistics, why would any business not follow suit?

  • This ebok offers a summary of the book "The Lean Startup" by Eric Ries.

    Why do so many startups fail? The business myth says: A lone entrepreneur - beavering away in a lab or a garage somewhere - through hard work, grit and sheer perseverance develops a great product which then becomes a blockbuster hit. That sounds appealing but the reality is most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. They worry about the product first and assume customer demand will be there automatically.

    To succeed with a startup, you've got to manage it differently. Instead of developing a business plan, find ways to accelerate your learning and validate customers demand. The best way to do this is to build a prototype (with minimal features) and sell it to some early adopters. Then change the product repeatedly - daily if necessary - and keep supplying your customers with the new and improved versions. Listen to their feedback and use those ideas to make a better version and then get more feedback on that. Keep iterating until you get a fully featured product which your customers love.

    In other words, go through the Build-Measure-Learn loop as often as you can. If you make validated learning the real aim of your startup, you stand a better chance of success. Focus on what customers want, utilize an extremely fast cycle time and take a scientific approach to making decisions. That's the essence of the Lean Startup approach.

    ERIC RIES is an entrepreneur and blog author. He is a cofounder and chief technology officer of IMVU, a virtual community developer. He is also a frequent keynote speaker and is currently entrepreneur-in-residence at Harvard Business School. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review and the Huffington Post.

  • This work is a summary of the book «WINNING» by Jack Welch and Suzy Welch.

    In Winning, J. Welch and S. Welch raise a question: «What does it take to win?» This is the sole question everyone in business should be focused on each day. When your business wins, there are many great flow-on effects and benefits - people have the opportunity to grow, more jobs are created, more taxes are paid, shareholders get a return on their investment and the list goes on and on. Winning companies are literally the engine of a healthy economy, and the pinnacle of the free enterprise system.

    In Winning, the authors encourage the readers to develop a personal business philosophy, and advise them on how to look at their company and their competition and how to build their company.

    Pure and simple companies and people have to find a way to win day-in and day-out. There are no easy formulas that can be used, or any exotic or mysterious shortcuts involved. Winning can be brutally hard to achieve but when everything comes together and you win, great things happen. As Jack Welch puts it: «Business is a game, and winning that game is a total blast».

  • This ebook offers a summary of «FIRST, BREAK ALL THE RULES», by Marcus Buckingham and Curt Coffman.

    Managing employees productively is exceptionally hard to achieve. It takes a deft touch to be able to balance all the competing interests: the company's, the customer's, the employee's and the manager's own interests to name just a few. Yet some managers consistently do just that, while others flounder and fail.

    Over a 25-year period, the Gallup Organization surveyed employees and managers to try and identify the patterns of success great managers' use. In fact, there emerged four keys that great managers use to draw exceptional performance from those they are responsible for. If these keys to unlocking world-class performance work for the great managers, it makes sense for everyone interested in producing similar results to study these keys and implement them in the context of their own business requirements.

  • Este ebook ofrece el resumen del libro "Steve Jobs: La Biografía" por Walter Isaacson (Debate Editorial).

    Steve Jobs fue un visionario y un genio. Si decidía que algo debía realizarse, entonces luchaba para asegurarse que sucediera.
    Durante toda su carrera, vivió y trabajó constantemente en una intersección entre la tecnología y el arte. Con su ingenio, franqueza y una habilidad única para vender y convencer, llevó a los integrantes de su equipo a superarse a sí mismos. Ellos quizá no se percataron al momento, pero con el tiempo, lo amaron por ello. A través de su persistente intensidad, alcanzó su sueño: cambiar el curso de la historia.

    Él creía que las reglas no le aplicaban pues era especial, pero al final marcó la industria de la computación con su sistema completamente integrado, la industria musical con iTunes y el iPod, los medios de comunicación con el iPad, las películas animadas con Pixar y tres generaciones con su visión del futuro.

    En contraposición a sus rivales, él siempre votó por un sistema integrado todo-en-uno en vez de uno abierto. Él insistió en controlar todo, desde la manufactura hasta las ventas.

    Jobs era obsesivo e un incesante loco del control. A pesar de todo, cuando le solicitó a Walter Isaacson escribir su biografía, fue muy claro en manifestar que no supervisaría o leería siquiera alguna parte antes de que fuera publicada, esto era una paradoja a su personalidad. El explicó de forma conmovedora y fiel a su naturaleza brutalmente honesta, que quería que sus hijos lo conocieran, lo entendieran, aún a través de la parte joven de su juventud en la que él no estuvo presente. Tal vez tomó esta decisión para que él (indirectamente) compartiera con el mundo el por qué de su actuar.

  • Dieses E-Book bietet Ihnen eine Zusammenfassung des Buches "Steve Jobs: Die autorisierte Biografie des Apple-Gründers" von Walter Isaacson.

    Steve Jobs war ein Visionär und ein Genie. Wenn er eine Entscheidung traf, setzte er alles daran diese in die Tat umzusetzen.

    Während seiner kompletten Laufbahn arbeitet und lebt er an der Schnittstelle zwischen Technologie und Kunst. Mit seinem Witz, seiner Unverblühmtheit und seiner einzigartigen Fähigkeit zu verkaufen und zu überzeugen, brachte er sein Team dazu, über die eigenen Grenzen hinaus zu gehen. Vielleicht haben wir diese Fähigkeit nicht sofort erkannt, sein Team wird ihn jedoch rechtzeitig dafür zu schätzen wissen. Diese Stärke ermöglichte ihm es seinen Traum zu erfüllen: den Lauf der Geschichte grundsätzlich zu beeinflussen.

    Durch seine Außergewöhnlichkeit glaubte er daran, dass die Spielregeln nicht für Ihn gelten und letztendlich veränderte er die Computer Industrie mit seinen völlig vernetzten Systemen; die Musik Industrie mit iTunes und iPod, die Internet Medien durch das iPad, Animationsfilme durch Pixar sowie drei Generationen mit seinen Visionen für die Zukunft.

    Im Gegensatz zu seinen Konkurrenten präferierte Jobs immer „All-in-one« Système gegenüber offenen Systemen. Dabei bestand er darauf über alles Kontrolle zu bewahren, angefangen von der Herstellung bis zum Verkauf.

    Jobs war ein zwanghafter und beständiger Kontroll-freak. Dennoch war ihm klar, dass er die Arbeit von Walter Isaacson vor der Herausgabe weder beaufsichtigen noch lesen konnte. Dies war in Konflikt zu seinem Charakter. Er erklärte auf beeindruckende Weise und mit seiner grausamen Ehrlichkeit, dass seine Kinder Ihn kennen und verstehen sollen da er in ihren jungen Jahren nicht immer für sie da sein konnte. Vielleicht entschied er sich auch dafür um der Welt auf indirektem Weg seine Entscheidungen zu erklären.

  • This work offers a summary of the book «BEATING THE MARKET, 3 MONTHS AT A TIME: A Proven Investing Plan Everyone Can Use» by Gerald Appel and Marvin Appel.

    Gerald Appel is publisher of Systems and Forecasts, an investment newsletter. He is also founder of Signalert, an investment advisory firm with more than $300 million in client assets under active management.

    Marvin Appel is CEO of Appel Asset Management Corporation and Vice President of Signalert. Dr. Appel currently serves as the editor of Systems and Forecasts.

    In Beating the Market, 3 Months at a Time, they argue that savvy, active investing works. Instead of handing all your money over to a financial planner or investing everything in a mutual fund and hoping for the best, you should become a self-sufficient investor.
    The key to making it happen is actually quite simple: they advise you to follow 5 steps in order to manage your investments so well that you end up beating the market.

    Beating the Market, 3 Months at a Time offers well researched strategies that are likely to increase you investment returns significantly while reducing risks associated with buying, hoping, and holding. A must read for investors (experienced or not).

  • This work offers a summary of the book «BEYOND e: 12 Ways Technology Is Transforming Sales and Marketing Strategy» by Stephen Diorio.

    Stephen Diorio is founder and president of IMT Strategies, a sales and marketing strategy firm specializing in the application of new technology to grow sales.

    In Beyond e, Diorio argues that the key marketing challenge of the present era is not simply to add an e-commerce department to the existing business. Instead, good marketers are becoming much more proactive - they are using new technology creatively to grow market share and create entirely new revenue streams.

    Technology is evolving so rapidly that very few companies actually take full advantage of all the opportunities to improve that become available to them. Smart marketers understand that, and turn technology chaos into a competitive advantage. They use technology to come up with revenue engines that are faster and more efficient, allowing them to grow faster than everyone else in their industry.

    As Diorio says, «business leaders today are looking beyond e-business hype to understand how selling technologies can actually help them grow revenues and make their customers happier».

  • This work offers a summary of the book «BILL & DAVE: How Hewlett and Packard Built the World's Greatest Company» by Michael Malone.

    Michael Malone is a technology journalist. He is the former editor of Forbes ASAP and is currently a Web journalist for ABC. He has also written feature articles which have been published in The Wall Street Journal, The New York Times, Wired and Fast Company magazines.

    In Bill & Dave, Malone tells the story of how Hewlett and Packard built the world's greatest company. He starts by explaining their childhood days and their student life. He then covers how they met and started the Hewlett-Packard company in a garage in 1939 when they built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley and, ultimately, our modern digital age.

    The reader will come to know that many of the best practices in management common today especially in IT companies originated from HP.

    Bill & Dave is a very well written and informative book. A perfect business adventure story for anyone working in IT, as well as a compulsory read for all HP employees.

  • This work offers a summary of the book "IT´S A WIRED, WIRED WORLD: Business the AOL Way" by David Stauffer.
    David Stauffer is a business writer, with articles published in the Wall Street Journal, Harvard Management Update, Across the Board and other business periodicals. Mr. Stauffer, who heads his own firm Stauffer Bury, Inc., is also the author of Nothing But Net: Business the Cisco Way.
    AOL is the world´s most successful Internet company and the most valuable brand name of the digital business era.
    In It´s A Wired, Wired World, Stauffer argues that the fact the company has been able to achieve preeminence in such a highly competitive marketplace is impressive, considering it didn´t even exist until 1985. The company´s longevity and ability to move forward in the face of intense competition is unmatched.
    Clearly, something about the AOL business model works. Exactly what the "secret sauce" is may be subject to speculation and further analysis, but Stauffer identifies 6 elements of the AOL business model.
    In short, AOL is a great template for how to succeed. Anyone who develops a similar business model, and who follows the same principles of success AOL uses, stands a better-than-even chance of enjoying comparable success.

  • This work offers a summary of the book «A GOOD HARD KICK IN THE ASS: Basic Training For Entrepreneurs» by Rob Adams.
    Rob Adams is the founder and managing director of AV Labs, an early-stage venture capital company.

    Many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. That's not the case and Rob Adams' book is a frank reality check about what really matters in a startup. In A Good Hard Kick In The Ass, he suggests a set of nine fundamentals to starting and growing a business. Adams also pinpoints five key milestones to reach for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made.

    This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.

  • 12: The Elements of Great Managing is the long-awaited sequel to the 1999 runaway bestseller First, Break All the Rules. Grounded in Gallup's 10 million employee and manager interviews spanning 114 countries, 12 follows great managers as they harness employee engagement to turn around a failing call center, save a struggling hotel, improve patient care in a hospital, maintain production through power outages, and successfully face a host of other challenges in settings around the world.
    Authors Rodd Wagner and James K. Harter weave the latest Gallup insights with recent discoveries in the fields of neuroscience, game theory, psychology, sociology, and economics. Written for managers and employees of companies large and small, 12 explains what every company needs to know about creating and sustaining employee engagement

  • How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?

    Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.

    Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!

    Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.

  • This work offers a summary of the book «BORROWING BRILLIANCE: The Six Steps to Business Innovation By Building on the Ideas of Others» by David Kord Murray.

    David Murray is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has notably served as the head of innovation for Intuit and other Fortune 500 companies and has worked as the Senior Manager for Advanced Technologies for President Reagan's Star Wars program. In Borrowing Brilliance, Murray argues that new ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you'll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.

    «Brilliance is actually borrowed, easily within your reach, for, really, it's knowing where to borrow the materials from and how to put them together that determines your creative ability.

  • This work offers a summary of the book «BOTTOM-UP MARKETING: Building A Tactic Into A Powerful Strategy» by Al Ries and Jack Trout.

    Most traditional marketing is carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, in Bottom-Up Marketing, Ries and Trout argue that history's most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company's entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy.

    Bottom-Up Marketing is a useful and powerful book which will help you carry out your marketing strategies successfully.

  • This work offers a summary of the book «ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT: Insider Strategies to Help You Succeed» by Julie Bick.

    Microsoft is one of the successful companies in the world, and is often considered to be a shining example of a business that is able to change quickly and effectively to accommodate shifts in the market. The intense, dynamic working environment is filled with highly motivated and hard-working individuals, making it a superb place to learn strong management skills.
    With her experience as a senior product manager for Microsoft, Julie Bick brings Microsoft's management strategies under the microscope to identify what works and what doesn't. She outlines all she has learnt on running a business, being a good manager, being a strong communicator and managing a career - all lessons learnt at Microsoft. Each section is broken down into simple and actionable lessons, from how to give constructive feedback to always keeping an up-to-date resume. Whilst an experienced manager might find this summary a little obvious, it is certainly a good starting point for an aspiring or less experienced manager, or someone in the early stages of their career.

  • This work offers a summary of the book «ALMOST PERFECT: How a Bunch of Regular Guys Built WordPerfect Corporation» by W. E. Pete Peterson.

    In 1977 Bruce Bastian started writing a 3-D computer software package while he was at university. Noticing his potential, his computer science Professor offered him a job to write a word processing software package. By 1980 Bastian, Ashton and Don Owens had launched their first software for general computers, and were making $400,000 in sales. By 1993 the first version of WordPerfect for Windows was launched and sales had risen to $533 million, whilst the workforce had grown to a fleet of almost 3,000.

    Written by one of the company's earliest employees, Pete Peterson, Almost Perfect tells the story of the company's rise to fame. You hear straight from the horse's mouth about the company's progress and innovation as well as its challenges and growing pains. The summary of Almost Perfect concludes with a section on what makes a successful company addressing key factors from organization structure to cash flow limitations. Working through these questions is a fantastic way to measure the success of your company, and to improve it based on Peterson's experiences and suggestions.

  • This work offers a summary of the book «AMAZON.COM GET BIG FAST: Inside the Revolutionary Business Model That Changed the World» by Robert Spector.

    Who would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet? Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores - it could store endless titles and respond to its customers' preferences.

    This summary of Get Big Fast talks about how Amazon came into being, and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. «In less than four years, went from zero to $2.6 billion in sales.» Says Robert Spector. With those stats in mind it comes as no surprise that Amazon's company motto is to «Work hard, have fun and make history.» And make history it certainly has....

  • This work offers a summary of the book «ADVANCED SELLING STRATEGIES: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere» by Brian Tracy.

    Brian Tracy's advice to people in sales jobs is not to attempt to reinvent the wheel. When it comes to sales, there are many people out there who have done the job superlatively well, and it doesn't take much to learn from them. From improving your self-confidence, to finally closing the deal, Tracy lays out the key steps which should be undertaken when developing a relationship with your client, and preparing them for a sale. His advice will help you to think strategically and to empathise with your customer. He asks you to see yourself as a consultant, a problem solver, rather than a vendor. Unlike many sales guides, the advice in this summary is meticulously thought out and is often very subtle. In the section titled «How to Influence the Buying Decision» tips even include the way you dress, your posture and your vocabulary. «All top salespeople consciously and deliberately orchestrate every single element of their environments. This attention to detail is the mark of a true professional.» Brian Tracy

  • "This work offers a summary of the book «10 INSIDER SECRETS TO JOB HUNTING SUCCESS: Everything You Need To Get The Job You Want In 24 Hours - Or Less!» by Todd Bermont.

    Based on the responses of over a million employee interviews, Wagner and Hartner have identified 12 fundamental requirements which make a good manager. The authors are closely associated to The Gallup Organization, which conducted the research that underpins these theories. Stating clear common objectives, providing sufficient training, giving appropriate feedback, encouraging personal development and providing opportunities for growth are just a few of the key elements which motivate employees, and foster a healthy working environment. What's more, if people feel valued and encouraged by their managers, this results in a greater loyalty to the employer and a more ambitious work ethic.

    This summary not only provides 12 key principles of management, it also outlines the benefits of good management on a personal and organisational level. Although some of it may seem intuitive, this succinct guide will be truly valuable in bringing together all the elements in your management toolkit in a coherent and synchronised way."

  • This work offers a summary of the book «2020 VISION: Transform your business today to succeed in tomorrow's economy» by Stan Davis and Bill Davidson.

    «By the year 2020, the way everyone lives and makes a living will be totally transformed by information technology and biotechnology».

    Companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years the challenges that face today's businesses will be so dramatic that they will have to make extremely creative and bold changes to keep ahead of their competition. Information technology is evolving at an astonishing rate and a company's competitive advantage is far more important than its age.

    This summary helps you to take a critical look at your company and identify ways to create a sustainable infrastructure for growth and survival. Its authors believe that we are currently in the Information Age, which followed the Industrial Age. However, they believe that this information economy is swiftly moving towards a bio-economy in which mind-like computers, genetic engineering and miniaturization will have a huge impact on the business that exist today. 2020 Vision is a revolutionary read, logically laid out and filled with persuasive facts, examples and references.