Business Book Summaries

  • The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight". 
    This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. For instance, when should one just accept and move on, and when should one negotiate or go straight to warfare? This summary points out a decision-making framework to assist in such situations. It lays out three challenges which you must overcome before making a decision on when to negotiate: 1) Untangle your emotions from the situation, 2) Analyze costs and benefits of negotiating versus other viable alternatives, 3) Address the moral and ethical issues involved in deciding whether to negotiate with an enemy. With this logical summary of Mnookin's book, you will be able to avoid falling into traps and will be able to enter negotiations with confidence that you have enough backing to support your decision.
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    To learn more, read "Bargaining with the Devil" and improve your negotiation skills.

  • The must-read summary of Charles Carlson's book: "Eight Steps to Seven Figures: The Investment Strategies Of Everyday Millionaires And How You Can Become Wealthy Too". 
    This complete summary of the ideas from "Eight Steps to Seven Figures" shows that ordinary working people can create a seven-figure net worth within their lifetimes solely through a long-term stock investment program - and without starting out with a large chunk of capital or any specialist expertise. To prove this, 170 people with investment portfolios greater than $1 million were studied to learn the keys to their success. This summary highlights the eight steps these millionaires all had in common, such as "invest only in assets that always grow over time - which means stocks or mutual funds", "accumulate steady gains year after year" or "take advantage of everything the government allows". In other words this work demonstrates that nothing exotic is required to become wealthy. Drawing on real-world success stories, "Eight Steps To Seven Figures" offers you the best strategies adopted by millionaires. 
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    To learn more, read "Eight Steps To Seven Figures" and discover the key to successful investing. 

  • The must-read summary of Michael Gerber's book: "E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company".
    This complete summary of the ideas from Michael Gerber's book "E-Myth Mastery" shows why the entrepreneur is a critical part of the success of a company and how their mindset has an impact on the operation of the business. In his book, the author explains seven essential disciplines of world class companies that you can use to improve your business and make it successful. By following these disciplines, you can make sure that your business is on its way to the top.
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    /> To learn more, read "E-Myth Mastery" and find out how you can learn from the world class companies to develop a powerful vision for your company.

  • The must-read summary of Steven C. Brandt's book: "Entrepreneuring: the Ten Commandments for Building a Growth Company".
    This complete summary of the ideas from Steven C. Brandt's book "Entrepreneuring" shows that the historical model for entrepreneurial success has been to start a business from scratch or with borrowed money, build it up and then sell out for a vast fortune. Today, however, some of the world's most successful business founders stay with their companies well past the start-up stage. For these founders, the establishment of a thriving business which continues to innovate and grow year by year is more important than selling out. This summary exposes the 10 commandments for building a growth business. These commandments are based on the experiences of real-world companies which have been built from the ground up into the medium and large-sized operations of today. The historical call of the classical entrepreneur was once, "Be your own boss". The motivation of today's entrepreneur is now more often, "Let's build something new of value"; entrepreneuring is a way of life.
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    To learn more, read "Entrepreneuring" and discover practical advice and vital principles for ambitious entrepreneurs.

  • The must-read summary of Tim Burns' book: "Enterpreneurship.com: How to Create a Winning Dot-Com Business Plan".
    This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is concise, flexible enough to permit modifications to be made along the way and focused on one key point - how profitability will be achieved. This is the essence of "The e-Plan". In just 10 PowerPoint slides, an executive summary and as much narrative as required, the e-Plan conceptualises the business strategy and model. It encapsulates what the business proposes to do. As circumstances change or new opportunities arise, e-Plans can be adapted quickly and simply. In this practical guide, Tim Burns offers the keys to make a winning e-Plan. The e-Plan is a new generation business plan, optimised for the demands of the Internet business era.
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    To learn more, read "Entrepreneurship.com" and discover valuable insights and fresh ideas for engaging in e-business projects.

  • The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".
    This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According to Ron Zemke and Tom Connellan, the only thing you need to do to achieve this is apply the correct principles and customer service concepts. In their book, the authors offer easy-to-follow guidance on how to keep your business thriving online and stop customers from clicking over to competitors.
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    To learn more, read "E-Service" and discover the key to standing out from the internet crowd.

  • The must-read summary of Peter Cohan's book: "e-Stocks: Finding the Hidden Blue Chips Among the Internet Impostors".
    This complete summary of the ideas from Peter Cohan's book "e-Stocks" shows Internet stocks should not be permanently avoided, despite the dot.com crash of 2000. According to Peter Cohan, Internet stocks are still worth the investment with a disciplined approach. At the heart of the investment strategy must be a search for Internet companies that have real, viable and sustainable business models. In this summary, the author offers seven methods to help investors find the profitable Internet stocks of the future.
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    To learn more, read "e-Stocks" and find out why the world of Internet stocks is on the up and why you should invest.

  • A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".
    This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that's roughly equivalent to having a plumber design a new house - you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn't quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy.
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    To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy! 

  • The must-read summary of Vahan Janjigian's book: "Even Buffett Isn't Perfect: What You Can - and Can't - Learn from the World's Greatest Investor".
    This complete summary of the ideas from Vahan Janjigian's book "Even Buffett Isn't Perfect" shows that it's easy to see why everyone is trying to decode the way Warren Buffett makes investment decisions: Buffett is quite simply the most successful investor in history. The only problem with trying to crack the Warren Buffet code is that Buffett cannot easily be pigeon-holed into one category or another. Warren Buffett constantly refines and changes his strategy in response to the market conditions of the day. There is no point in trying to reduce what Warren Buffett does to a formula. If investing were that simple, the financial world would be quite a different place. Instead, be willing to mould your strategies as market conditions warrant. Become a student of the markets, and then adapt to your surroundings. This is far more likely to position you as a successful investor than you'll ever become by trying to decipher some kind of insider tricks Warren Buffett uses.This summary provides an honest insight into Warren Buffet's success and offers an interesting analysis of his investment strategies. 
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    To learn more, read "Even Buffett Isn't Perfect" and become a better investor. 

  • The must-read summary of Phil Harkins and Keith Hollihan's book: "Everybody Wins: The Story and Lessons Behind RE/MAX".
    This complete summary of the ideas from Phil Harkins and Keith Hollihan's book "Everybody Wins" tells the story of Dave Liniger and the creation of the real estate company RE/MAX. In their book, the authors analyse how the company has since gone on to achieve incredible success, presenting an outstanding case study that represents a model of innovation, constant improvement, determination and passion.
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    To learn more, read "Everybody Wins" and discover the story behind one of the biggest real estate companies.

  • The must-read summary of Gary Blair's book: "Everything Counts: 52 Remarkable Ways to Inspire Excellence and Drive Results".
    This complete summary of the ideas from Gary Blair's book "Everything Counts" shows how world-class results are the product of world-class habits and activities. In his book, Gary Blair explains that everything you do, say, or think has consequences and even the small things can produce quality results. By reading this summary you will learn the key principles and how you can apply them to your business relationships and personal life.
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    To learn more, read "Everything Counts" and find out how you can start applying key principles to achieve world-class results in everything you do.

  • The must-read summary of Gavin Kennedy's book: "Everything Is Negotiable: How To Negotiate and Win".
    This complete summary of the ideas from Gavin Kennedy's book "Everything Is Negotiable" shows that if you automatically assume that things are possible until circumstances prove otherwise, you will be amazed at the bargains you can strike - even in unexpected areas. When you assume that anything is unnegotiable, simply because the other party has not yet indicated a willingness to negotiate, you are missing huge opportunities to make better deals for yourself, for the company you work for and for the people you buy things from. Negotiation is the simple process of structuring a business transaction in such a way that everyone involved gains the most. There is always a better deal waiting in the wings.  This summary is packed with funny anecdotes and useful tips. This summary makes you rethink your own negotiating abilities and make better deals. 
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    To learn more, read "Everything Is Negotiable" and your business affairs will flourish.

  • The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".
    This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. This summary shows that becoming a successful communicator lies at the very heart of success in making complex sales. This is more than being a good conversationalist - you need to engage in diagnostic discussions where the customer's actual problems are discussed in detail, a unique rather than a simplistic solution is suggested and customers become anchored in the solution you are proposing. 
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    To learn more, read "Exceptional Selling" and discover valuable tips and tricks to become more successful in making complex sales. 






  • Key Points
    1 - Ideation
    Strong and clear ideation differentiates your organization in far-reaching ways. It consists of three components:
    1. Identity – Who you are
    Companies provide all sorts of clues by the choices they make which clarify their identity. For example, you can show the world whether you’re attempting to be a cost leader, a differentiated value provider or a customer focused enterprise. The type of projects you undertake will then reinforce and express your identity. Identity provides clues on what makes you different from everybody else.
    2. Purpose – Why are you in business?
    A sense of purpose only becomes meaningful when it is linked and aligned with a corporate identity. Sense of purpose gives a compelling reason why your people come to work each day and pour their passion and energy into whatever projects they are working on. When people have a collective and strong sense of purpose, they will feel motivated to do their best work to the highest level of quality they can muster. You don’t necessarily have to be solving world hunger or bringing about world peace to have a sense of purpose as an organization but you do need to be solving some problem which is real and meaningful.
    3. Long-range intentions – Where are you heading?
    It’s only when your long-range destination has been specified that it becomes feasible to make productive short-term investment decisions. When your company has a strongly stated long-range intention, people become more certain you’re in business for the long term. They know you’ll be investing in projects that will pay off well in the future and not just those which will impact your next quarter’s earnings.
    Overall it’s accurate to say ideation creates sustainability for an organization. Companies have the opportunity to choose and then implement strategic projects which will breathe life into their ideals. Identity, purpose and long-range intentions are also important components of any company’s brand. Brands are helpful in business because they provide differentiation and make decision-making faster and easier for consumers. Brands can be outward facing (towards the marketplace) or inward facing (the sense of what the company means to its own people). A well developed and well communicated brand can provide a tremendous competitive advantage for any business.
    A good example of a company which has used ideation to link its external brand with its internal brand is Yahoo! The company’s brand statement is: “Yahoo! is a life engine”. The company then translates that statement into a series of experiences, competencies and values. This ultimately gives context and meaning to Yahoo!’s brand statement.

  • The must-read summary of David D'Alessandro and Michele Owens' book: "Executive Warfare: 10 Rules of Engagement for Winning Your War for Success".
    This complete summary of the ideas from David D'Alessandro and Michele Owens' book "Executive Warfare" shows how being smart, hard-working and able to generate results will generally get you promoted when you first begin working for an organization. However, once you get to senior management level, these abilities are no longer enough. To keep moving forward at this level, you need to start building relationships with people of influence. In their book, the authors offer ten rules of engagement that you should be using in order to have a chance of rising to the top and staying there. By reading this summary, you will learn the secret to pushing your career further.
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    To learn more, read "Executive Warfare" and learn the ten key principles that will put you at the top of the corporate ladder.

  • The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".
    This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented - that is, consumers are assumed to be rational decision makers who seek to maximise the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. This summary highlights that, by contrast, experiential marketing suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. In fact, customers are looking for brands that provide them with memorable experiences. Thus, the central activity of experiential marketing is to develop efficient ways to create and deliver experiences. 
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    To learn more, read "Experiential Marketing" and discover an insightful guide which will help managers and strategists complement their tactical efforts in the marketplace.

  • The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".
    This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they create. In their book, the authors explain how the major profits in any markets actually tend to accrue to the established corporations which have the skills, resources and the mind-set to take niche products and scale them up into mass markets. By reading this summary, you will learn from the examples of successful fast-second companies and apply the advice on how to conquer the new markets in today's competitive environment.
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    To learn more, read "Fast Second" and discover how you can learn from the innovation of others and conquer mass markets.

  • The must-read summary of Patrick Kelly and John Case's book: "Faster Company: Building the World's Nuttiest Turn-on-a-Dime Home-Grown Billion-Dollar Company".
    This complete summary of the ideas from Patrick Kelly and John Case's book "Faster Company" tells the story of Kelly's company PSS/World Medical Inc. and how it has become the leader in the medical supply industry. In their book, the authors explain how the company achieved its success by applying the principles of a faster company. This concept is a set of four building blocks and eleven commandments that allow any company in any industry to become a faster company, positioning itself to achieve and sustain a high-rate of on-going growth, regardless of external market conditions. By reading this summary, you will learn the principles of becoming a faster company and how you can apply them to your company.
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    To learn more, read "Faster Company" and discover why you should become a faster company and how to do it.

  • The must-read summary of Thomas J. Watson, Jr.'s book: "Father, Son & Co.: My Life at IBM and Beyond".
    This complete summary of the ideas from Thomas J. Watson, Jr.'s book "Father, Son & Co." tells the story of how Thomas Watson, Sr. and his son built one of the greatest business success stories of all time, which changed the face of American business. In his book, the author describes his relationship with his father, the early days of IBM, the evolution of its culture and the change of leadership in 1956. By reading this summary, you will be offered a glimpse into the father-son relationship behind the company as well as the decisions that transformed IBM into the international giant it is today.
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    To learn more, read "Father, Son & Co." and discover the family story behind one of the world's biggest companies.






  • Key Points
    1 - Have a good understanding of the basics of financial reporting.
    1. Learn how to read an income statement
    2. Get better at understanding balance sheets
    3. Become skilled at deciphering cash flows
    2 - Have an appreciation for the fact accounting is part science, part art.
    1. Know the accounting profession’s basic rules, estimates and acceptable assumptions
    2. See links between assumptions and conclusions
    3. Know when to question and challenge the numbers
    3 - Know and understand your ratios and you’ll make better financial decisions.
    1. Know your financial ratios to be good at analysis
    2. Be very good at calculating return-on-investment
    3. Start managing your balance sheet
    4 - Understand the bigger picture and don’t think numbers tell the whole story.
    1. The state of the economy as a whole
    2. The competitive environment you operate within
    3. Evolving customer needs and expectations
    4. The arrival of new technologies

  • The must-read summary of Charles J. Givens' book: "Financial Self-Defense: How to Win the Fight for Financial Freedom".
    This complete summary of the ideas from Charles J. Givens' book "Financial Self-Defense" shows that anyone can become a professional at the wealth-building process, simply by applying the correct strategies at every decision-making point - again and again. In his book, the author highlights that financial self-defense means to take charge of your financial future. Most people have an opportunity to create more wealth and subsequent financial security for themselves by using the money they earn more effectively rather than trying to make more money. It simply requires the identification and adoption of wealth building and expenditure allocation strategies that are effective and viable. This summary shows the reader how to avoid expensive traps. 
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    To learn more, read "Financial Self-Defense" and discover concrete advice on developing a safe and solid financial plan from a self-made millionaire. 

  • The must-read summary of Stephen Pollan and Mark Levine's book: "Fire Your Boss: Why You Should Hire Yourself".
    This complete summary of the ideas from Stephen Pollan and Mark Levine's book "Fire Your Boss" shows that landing the job of your dreams has little to do with your company, your boss, your profession, or your location. It has nothing to do with your resume, your expanding menu of job skills, or your impressive business Rolodex. Sure, the state of the economy makes a difference, but it's not the most important factor. Landing the job of your dreams is an inside job. It's done by adopting an entirely new attitude toward work and the workplace, one that puts you in charge of your new job. The trick is to fire your boss and replace him or her with yourself. This summary exposes the seven key elements of the fire-your-boss philosophy. It also contains examples of how this strategy has helped people to achieve personal success and create their ideal job situation. Instead of seeing yourself as the victim of the workplace, get into the driver's seat and change your work life for the better!
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    To learn more, read "Fire Your Boss" and land the job of your dreams!

  • The must-read summary of Stephen R. Covey, A. Roger & Rebecca Merrill's book:"First Things First: to Live, to Love, to Learn, to Leave a Legacy".
    This complete summary of the ideas from Stephen R. Covey, A. Roger & Rebecca Merrill's book "First Things First" presents a new organising process which focuses on doing what is important rather than what is urgent, on the premise that the deepest motivations felt by every person are to live, to love, to learn and then to leave a legacy for future generations. This summary highlights that the real issue is doing the right things at the right time.
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    o Become a time-management expert
    To learn more, read "First Things First" and start with the tasks that will add value to your quality of life, allowing you to live a life that is meaningful rather than purely efficient. 




  • Key Points
    1 - The Disciplined Mind
    You have to learn to think in a disciplined manner in order to excel in the future. It usually takes about ten years to become competent in a profession or in any particular area of human expertise. Unless you actually pay that price and get up to speed in a profession, you’ll always be forced to march to the beat of someone else’s drum. By learning how to think and act systematically about a subject – which is what a professional education does – you position yourself to be able to move into other fields of your choice in the future.
    2 - The Synthesizing Mind
    With so much information now being available, the ability to synthesize or to knit together information from a variety of sources into coherent ideas is very important. Unless you learn how to do this for yourself, you’re going to be overwhelmed by the flood of information which will confront you every day of your career. More and more, the job description of all kinds of jobs in the future will call for synthesis. Unless you can place the current state of knowledge in its proper context, it’s very hard to come up with anything new.
    3 - The Creative Mind
    The creative mind builds on discipline and synthesis to put forward new ideas, fresh thinking and unexpected solutions to problems. Creativity and originality have always been highly valued in business and the ability to go beyond existing boundaries and fashion ideas wh ich stretch the boundaries of what’s possible will remain highly valued in the future. It is entirely feasible in the future, those c orporations which embrace innovation will outperform by a considerable margin those that do not.
    4 - The Respectful Mind
    Respect deals directly with our relations with other human beings. Nowadays, it is impossible to do business without considering how what you do impacts on others. To be respectful means you welcome differences, you try to understand where others are coming from and you attempt to work harmoniously with them. In the modern interconnected world, if you show intolerance or disrespect word will get around and your actions will come back to haunt you. You need to be worthy of respect to prosper in the future.
    5 - The Ethical Mind
    Ethics has moved to center stage with all of the corporate accounting scandals which have made the news in recent years. In simple terms, ethics is about understanding your role as a worker or as a citizen and acting accordingly. You have to act in ways which are consistent with your personal beliefs and which can withstand scrutiny should the tables be turned at some point in the future. To act ethically means for you and your organization to do all those things which will make you proud rather than hiding in a veil of ignorance.

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