Business Book Summaries

  • This work offers a summary of the book «HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: The All-Time Classic Manual Of People Skills» by Dale Carnegie.
    How to Win Friends and Influence People is a classic, bestselling book that has set the bar for people skills manuals. It should be part of every businessperson's bookshelf, but is also useful for anyone looking to improve relationships.

    Dale Carnegie posits that no matter your occupation, goals, ambitions of position in a company, dealing with people is your biggest challenge. If you learn how to do so effectively, though, you will reap the rewards in profitability, productivity and morale. It's much better to work together with people, rather than against them. Carnegie explains the best way to criticize people, how best to motivate them and how to become a good conversationalist. He urges the reader to be interested in other people, and strive at all times to make a good first impression. Remember people's names, he suggests, and try to avoid arguments at all costs.

    How to Win Friends and Influence People is based on a simple foundation: you cannot change other people, only change the way you relate to them. Dale Carnegie has laid out a watershed blueprint for how to do that.

  • This work offers a summary of the book «AWAKEN THE GIANT WITHIN: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny» by Anthony Robbins.

    If you are in search of a motivating, mood enhancing, go-get-'em, the-world-is-your-oyster kind of read, then this is for you. The fundamental maxim of this summary is that by making a few alterations to what we believe, each one of us has the power to take fate into our hands and to get exactly what we want in any area of our lives.

    The summary devotes one page to the subject of identity - how we see ourselves and how others see us. Our personal identity has a huge influence on our future actions, and this too is something that Robbins believes we have the power to choose and self-correct. The final section of the summary is entitled «A lesson in destiny». It invites us to take full advantage of our time on earth, living each day as if it were the last. It may sound cliché, but it's true. Replete with inspiring quotes by famous thinkers - from Marcus Aurelius to Benjamin Disraeli - this is an inspiring read which will empower you with the right attitude and actions to master your destiny.

  • This ebok offers a summary of the book "The Lean Startup" by Eric Ries.

    Why do so many startups fail? The business myth says: A lone entrepreneur - beavering away in a lab or a garage somewhere - through hard work, grit and sheer perseverance develops a great product which then becomes a blockbuster hit. That sounds appealing but the reality is most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. They worry about the product first and assume customer demand will be there automatically.

    To succeed with a startup, you've got to manage it differently. Instead of developing a business plan, find ways to accelerate your learning and validate customers demand. The best way to do this is to build a prototype (with minimal features) and sell it to some early adopters. Then change the product repeatedly - daily if necessary - and keep supplying your customers with the new and improved versions. Listen to their feedback and use those ideas to make a better version and then get more feedback on that. Keep iterating until you get a fully featured product which your customers love.

    In other words, go through the Build-Measure-Learn loop as often as you can. If you make validated learning the real aim of your startup, you stand a better chance of success. Focus on what customers want, utilize an extremely fast cycle time and take a scientific approach to making decisions. That's the essence of the Lean Startup approach.

    ERIC RIES is an entrepreneur and blog author. He is a cofounder and chief technology officer of IMVU, a virtual community developer. He is also a frequent keynote speaker and is currently entrepreneur-in-residence at Harvard Business School. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review and the Huffington Post.

  • This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.

    Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
    In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.

    According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

    In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

  • This ebook offers a summary of the book "THE CHECKLIST MANIFEST - HOW TO GET THINGS RIGHT" by Gawande.

    When solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. Atul Gawande suggests that every business sector can take some tips from the commercial aviation industry's emphasis on checklists: «Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields. the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure. And there is such a strategy - though it will seem almost ridiculous in its simplicity. It is a checklist.» Atul Gawande has case studies in both arenas to demonstrate its brilliant commonsense. We have developed such sophisticated, complex systems, that we cannot prevent error by memory alone. Despite the growth of superspecialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. One especially compelling case is the construction industry, which by using checklists has reduced building failures to 0.00002 percent: given such statistics, why would any business not follow suit?

  • This work is a summary of the book «WINNING» by Jack Welch and Suzy Welch.

    In Winning, J. Welch and S. Welch raise a question: «What does it take to win?» This is the sole question everyone in business should be focused on each day. When your business wins, there are many great flow-on effects and benefits - people have the opportunity to grow, more jobs are created, more taxes are paid, shareholders get a return on their investment and the list goes on and on. Winning companies are literally the engine of a healthy economy, and the pinnacle of the free enterprise system.

    In Winning, the authors encourage the readers to develop a personal business philosophy, and advise them on how to look at their company and their competition and how to build their company.

    Pure and simple companies and people have to find a way to win day-in and day-out. There are no easy formulas that can be used, or any exotic or mysterious shortcuts involved. Winning can be brutally hard to achieve but when everything comes together and you win, great things happen. As Jack Welch puts it: «Business is a game, and winning that game is a total blast».

  • "This work offers a summary of the book «10 INSIDER SECRETS TO JOB HUNTING SUCCESS: Everything You Need To Get The Job You Want In 24 Hours - Or Less!» by Todd Bermont.

    Based on the responses of over a million employee interviews, Wagner and Hartner have identified 12 fundamental requirements which make a good manager. The authors are closely associated to The Gallup Organization, which conducted the research that underpins these theories. Stating clear common objectives, providing sufficient training, giving appropriate feedback, encouraging personal development and providing opportunities for growth are just a few of the key elements which motivate employees, and foster a healthy working environment. What's more, if people feel valued and encouraged by their managers, this results in a greater loyalty to the employer and a more ambitious work ethic.

    This summary not only provides 12 key principles of management, it also outlines the benefits of good management on a personal and organisational level. Although some of it may seem intuitive, this succinct guide will be truly valuable in bringing together all the elements in your management toolkit in a coherent and synchronised way."

  • This work offers a summary of the book "INEVITABLE SURPRISES: Thinking Ahead in a Time of Turbulence" by Peter Schwartz.
    Most "surprises" that will hit the economic world in the next 25 years are in fact predictable, and inevitable. Every savvy businesspeople should be aware of these changes and their driving forces, because they will provide commercial opportunities, and pitfalls that they can plan to avoid. Peter Schwartz argues that there are 7 inevitable surprises on the horizon: extension of lifespan; migration patterns will change; the global economy will be mostly in uptrend; nations will separate into large alliances; geopolitical conflicts will affect the economy; technological advancements will be made; environmental concerns will come to the fore.
    Business should therefore plan to make and market products to an older demographic, and be prepared to hire older people - who after all have more experience. Countries like the US will continue to experience high levels of immigration: businesses must decide how best to respond to that, along with geopolitical forces such as continuing global terrorism. Ignoring these inevitable surprises could have dire consequences for your business: you should put a high premium on learning, and set up early warning or trigger systems so you know when the surprise is looming. Inevitable Surprises is a must read for everyone interested in their long-term strategy.

  • This work offers a summary of the book «2020 VISION: Transform your business today to succeed in tomorrow's economy» by Stan Davis and Bill Davidson.

    «By the year 2020, the way everyone lives and makes a living will be totally transformed by information technology and biotechnology».

    Companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years the challenges that face today's businesses will be so dramatic that they will have to make extremely creative and bold changes to keep ahead of their competition. Information technology is evolving at an astonishing rate and a company's competitive advantage is far more important than its age.

    This summary helps you to take a critical look at your company and identify ways to create a sustainable infrastructure for growth and survival. Its authors believe that we are currently in the Information Age, which followed the Industrial Age. However, they believe that this information economy is swiftly moving towards a bio-economy in which mind-like computers, genetic engineering and miniaturization will have a huge impact on the business that exist today. 2020 Vision is a revolutionary read, logically laid out and filled with persuasive facts, examples and references.

  • This work offers a summary of the book "GROWING YOUR COMPANY´S LEADERS: How Great Organizations Use Succession Management To Sustain Competitive Advantage" by Robert Fulmer and Jay Conger.
    Robert Fulmer is academic director for Duke Corporation and a visiting professor at Pepperdine University. He is widely regarded as an expert in business leadership. He specializes on future management challenges, strategy implementation and leadership development. Jay Conger is professor of organizational behavior at the London School of Business and a senior research scientists at the University of Southern California at Los Angeles´s Center for Effective Organizations.
    Due to the fact it is now commonplace for executives to change from one organization to another during their careers, succession management has moved from the background into headline status. What was once an issue of interest only to the human resources department is now a potential source of competitive advantage for organizations large and small. Quite simply, whoever can win the war for executive talent stands the best chance of prospering in the future.
    In this excellent guide, Fulmer and Conger explore the seven key elements of a robust succession management system. Peppered with dozens of examples, Growing Your Company´s Leaders is an easy-to-read and well-researched book.

  • This work offers a summary of the book "THE 8TH HABIT: From Effectiveness to Greatness" by STEPHEN COVEY.
    Millions of people have now read Stephen Covey´s The 7 Habits of Highly Effective People: his new title, The 8th Habit, is equally compelling.
    The 8th habit is not an add-on, but rather something that can enhance all the other areas. "Find your voice and inspire others to do likewise" is a powerful tool that Covey characterises as another dimension of effectiveness. "Voice" is approached within the same paradigm as 7 habits: Covey suggests the reader moves from finding his own voice, to helping others to find theirs, making his influential, then blending others´ voices toward a shared vision.
    The 8th Habit uses theory, but also gives the reader practical guidelines. "Voice" can be found by intersecting talent, passion, need and conscience; empowering others to find their voices can be done primarily through the medium of trust, which creates loyalty. Stephen Covey is adept at taking concepts and showing how they can be applied in a business context. The 8th habit is intimately related to creating excellent leadership qualities: as Covey says, "Leadership is communicating to people their worth and potential so clearly that they come to see it in themselves." This book is required reading for all aspiring leaders.

  • This work offers a summary of the book "PUT YOUR DREAM TO THE TEST: 10 Questions to Help You See It and Seize It" by John Maxwell.
    Dreams are great. Dreams have the power to inspire, motivate and empower you to do great things. To make your dreams come true, however, you have to move them from being ethereal to real. Put Your Dream to The Test presents ten questions you need to answer to achieve this.
    If you can explore your dream and come up with good answers to each of these ten questions, then the odds you will achieve your dream and make it real become very good.
    "I truly believe that everyone has the potential to imagine a worthwhile dream, and most have the ability to achieve it. And it doesn´t matter how big or how seemingly outrageous your dream may appear to others if your answers are yes to the Dream Test questions." This inspiring book offers concrete steps to make your dream come true! "Always remember there are only two kinds of people in this world - the realists and the dreamers. The realists know where they´re going. The dreamers have already been there."

  • This work offers a summary of the book "SEVEN YEARS TO SEVEN FIGURES: The Fast-Track Plan to Becoming a Millionaire" by Michael Masterson.
    In Seven Years to Seven Figures, Masterson argues that if you´re prepared to work at it hard enough and make this your top priority, you genuinely can accumulate a seven-figure net personal worth in seven years or less. The key is to focus on accumulating wealth intelligently.
    You also need three things which together will allow you to secure your financial future much sooner than you had previously planned: a plan of action, some realistic way by which you will make the time to follow your plan, the personal willpower to do the work.
    Actually, following through on the plan and adding in all the hard work which will certainly be required is where those who achieve separate themselves from those who only wish for financial independence.
    Seven Years to Seven Figures offers valuable guidelines on how to set you own plan of accelerated wealth accumulation. "Are you on your way to seven figures in seven years? You have everything you need right now. So go for it!"

  • This work offers a summary of the book: "Small Message Big Impact, How to Put the Power of the Elevator Speech Effect to Work for you" by Terri Sjodin.
    Summary of the ideas in Terri Sjodin´s book: "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximize the impact of that small message and benefit from the "elevator effect".
    Added- value of this summary:
    O Save time o Understand the key concepts o Expand your business knowledge effectively To learn more, read the summary of "Small Message Big Impact" and deliver effective three-minute elevator speeches!

  • This work offers a summary of the book "THE WELLNESS REVOLUTION: How to Make a Fortune in the Next Trillion Dollar Industry" by Paul Pilzer.
    Paul Pilzer became Citibank´s youngest vice president before starting several businesses. He was appointed an economic adviser in two presidential administrations.
    The next big thing is the wellness industry - providing healthy people with the food, nutritional supplements, preventative healthcare services and insurance they want to maintain their good health. Already a money-making industry, wellness is on the verge of explosive growth thanks to the current developments in the bioscience field.
    An investment in this field therefore offers the opportunity for above average growth. The Wellness Revolution describes four areas that investors should look at in more detail. The time is right to get in now on the ground floor of the wellness industry. According to Pilzer, "each breakthrough in genetically based wellness products and services that slows the aging process will simply increase the demand for more wellness".
    The Wellness Revolution is a very informative book intended for people who understand the need for a change in our way of thinking.

  • This work offers a summary of the book "TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Meyers and David Meerman Scott.
    Craig Stull is the founder and CEO of Pragmatic Marketing, a training and consulting firm. Phil Meyers is president of this company and an experienced writer, speaker and business consultant. David Meerman Scott the creator of a Pragmatic Marketing seminar.
    There´s no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you´ll have no problems finding willing customers who won´t need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. Stull, Meyers and Scott explain the six-step "Tuned In Process". In Tuned In, the authors demonstrate that getting tuned in is really not all that difficult and they give good examples of resonators such as the iPod and FedEx.
    If you want to learn how your organization can be tuned in to the marketplace, this book is for you.

  • This work offers a summary of the book "WHEN ORGANIZING ISN´T ENOUGH: SHED Your Stuff, Change Your Life" by Julie Morgentstern.
    Julie Morgenstern is time management expert and has founded her own consulting firm.
    In When Organizing Isn´t Enough, the author argues that organizing works just fine when you know where you want to go but you aren´t really sure how you can actually get there. There are, however, times when organizing alone isn´t enough. If you´re uncertain about where you´re heading or if you simply feel it´s time to make changes in your career or in your personal life, then organizing skills are not necessarily going to be helpful. In those situations, you´re better off releasing your attachment to old and obsolete items so you have more clarity and space to move forward.
    This is where the SHED process becomes helpful. SHED is the transformative process of letting things go that represent the past. It involves four steps: 1. Separate the treasures; 2. Embrace your identity; 3. Heave the trash; and 4. Drive yourself forward.
    When Organizing Isn´t Enough is a must read for anyone seeking guidance on how to make a new professional or personal start in life.

  • This work offers a summary of the book "HERE COMES EVERYBODY: The Power of Organizing Without Organizations" by Clay Shirky.
    Clay Shirky is a writer, teacher and consultant. He is an adjunct professor in New York University´s graduate program in interactive telecommunications. Mr. Shirky specializes in studying the social and economic impacts of Internet technologies.
    Groups of people are incredibly hard to organize. That´s why until now, only large corporations could generally afford to buy the tools and build the infrastructure which were required to sync the joint efforts of lots of people. According to author Clay Shirky, that´s about to change. For effectively the first time in history, a whole bevy of new social tools are coming to prominence which make it easy for groups to collaborate and take collective action.
    As Shirky explains in Here Comes Everybody, the environment in which the game of business is played has changed. You need to find ways to make these new social tools work for you rather than against you.
    This well-written book will change the way you think about the new era of social media.

  • This work offers a summary of the book "HOW TO BE A BILLIONAIRE: Proven Strategies From The Titans Of Wealth" by Martin Fridson.
    Billionaires make their money in different markets, but the methods and strategies are remarkably similar. Martin Fridson´s research has isolated these methods, and explains them in a clear way for the reader. He suggests that billionaire start with the same elements as other successful businesses, but to that they add unique touches. They focus efforts in high-growth industries, take bigger risks and apply unorthodox business strategies. Above all, they chose one or two goals, and everything else in their lives is subordinate to that.
    Fridson uses examples to describe each strategy clearly. For example, one of the strategies, is extraordinary, monumental risk: not every billionaire takes risks all the time, but at a crucial points, they have done. WalMart´s founder, Sam Walton made every effort to avoid debt in general, but when bar-coding and satellite communications became available, he invested, before they were thought to be merchandising ideas. This risk paid vast dividends that pushed WalMart past its competitors.
    He uses examples such as this for every strategy, demonstrating that billionaires do not have a "secret formula": they used approaches that anyone can learn, and apply. How to be a Billionaire is a thought-provoking read.