Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business -whether your "product" is a tangible object, a service, or the business itself - and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Measles virus, one of the most contagious of all human viruses, has been largely contained by the development and use of a vaccine that was introduced 50 years ago. These two volumes were timed to honor the introduction of the vaccine and to record the enormous advancements made in understanding the molecular and cell biology, pathogenesis, and control of this infectious disease. Where vaccine has been effectively delivered, endemic measles virus transmission has been eliminated. However, difficulties in vaccine delivery, lack of health care support and objection to vaccination in some communities continue to result in nearly 40 million cases and over 300,000 deaths per year from measles.
By itself measles virus infection has and still provides some of the most interesting phenomena in biology. Following infection of dendritic cells, measles virus causes a profound suppression of the host's immune response that lasts a number of months after apparent recovery from infection. Indeed, measles virus was the first virus to be associated with immunosuppression with many of the manifestations to be observed one hundred years later with HIV infection. Measles is also associated with development of both post-infectious encephalomyelitis, an autoimmune demyelinating disease, and subacute sclerosing panencephalitis, a slowly progressive neurodegenerative disorder. How measles virus infects cells, spreads to various tissues and causes disease, as well as the role of the immune response, generation of new vaccines, and use as a vector for gene delivery are topics covered in these two volumes.
The present volume is a ground-breaking and agenda-setting investigation of the psychology of self-forgiveness. It brings together the work of expert clinicians and researchers working within the field, to address questions such as: Why is self-forgiveness so difficult? What contexts and psychological experiences give rise to the need for self-forgiveness? What approaches can therapists use to help people process difficult experiences that elicit guilt, shame and self-condemnation? How can people work through their own failures and transgressions? Assembling current theories and findings, this unique resource reviews and advances our understanding of self-forgiveness, and its potentially critical function in interpersonal relationships and individual emotional and physical health. The editors begin by exploring the nature of self-forgiveness. They consider its processes, causes, and effects, how it may be measured, and its potential benefits to theory and psychotherapy. Expert clinicians and researchers then examine self-forgiveness in its many facets; as a response to guilt and shame, a step toward processing transgressions, a means of reducing anxiety, and an essential component of, or, under some circumstances a barrier to, psychotherapeutic intervention. Contributors also address self-forgiveness as applied to diverse psychosocial contexts such as addiction and recovery, couples and families, healthy aging, the workplace, and the military. Among the topics in the Handbook: An evolutionary approach to shame-based self-criticism, self-forgiveness and compassion. Working through psychological needs following transgressions to arrive at self-forgiveness. Self-forgiveness and health: a stress-and-coping model. Self-forgiveness and personal and relational well-being. Self-directed intervention to promote self-forgiveness. Understanding the role of forgiving the self in the act of hurting oneself. The Handbook of the Psychology of Self-Forgiveness serves many healing professionals. It covers a wide range of problems for which individuals often seek help from counselors, clergy, social workers, psychologists and physicians. Research psychologists, philosophers, and sociologists studying self-forgiveness will also find it an essential handbook that draws together the advances made over the past several decades, and identifies important directions for the road ahead.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
The book examines the extent to which the sustained population growth of Australia's heartland regional centres has come at the expense of demographic decline in their own hinterlands, and, ultimately, of their entire regions. It presents a longitudinal study, over the period 1947-2011, of the extensive functional regions centred on six rapidly growing non-metropolitan cities in south-eastern Australia, emphasising rapid change since 1981. The selected cities are dominantly service centres in either inland or remote coastal agricultural settings. The book shows how intensified age-specific migration and structural ageing arising from macro-economic reforms in the 1980s fundamentally changed the economic and demographic landscapes of the case study regions. It traces the demographic consequences of the change from a relative balance between central city, minor urban centres and dispersed rural population within each functional region in 1947, to one of extreme central city dominance by 2011, and examines the long-term implications of these changes for regional policy. The book constitutes the first in-depth longitudinal study over the entire post-WWII period of a varied group of Australian regional cities and their hinterlands, defined in terms of functional regions. It employs a novel set of indices which combine numerical and visual expression to measure the structural ageing process.
Although published in 1986, Demand the Impossible was written from inside the oppositional political culture of the 1970s. Reading works by Joanna Russ, Ursula K. Le Guin, Marge Piercy, and Samuel R. Delany as indicative texts in the intertext of utopian science fiction, Tom Moylan originated the concept of the «critical utopia» as both a periodizing and conceptual tool for capturing the creative and critical capabilities of the utopian imagination and utopian agency. This Ralahine Classics edition includes the original text along with a new essay by Moylan (on Aldous Huxley's Island) and a set of reflections on the book by leading utopian and science fiction scholars.
A few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common?
Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech-whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry.
Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf.
What You Will LearnUnderstand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisionsRealize how Big Data is driving the success of many new and mature venturesSee how tech companies are tackling emerging markets and generating growthExamine how capital flows through the tech industry
Who This Book is For
The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company-it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions-perfect for the casual reader or even someone trying to prepare for interviews.