Livres en VO

  • The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"
    This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. 
    Added-value of this summary: 
    o Save time 
    o Understand the key concepts 
    o Increase your business knowledge
    To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

  • The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" 
    This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 
    Added-value of this summary: 
    o Save time
    o Understand key concepts 
    o Increase your management skills
    To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully. 

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