Anglais a new brand world ; 8 principles for achieving brand leadership in the 21st Century (EDITION EN LANGUE ANGLAISE)

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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
/> Added-value of this summary: 
o Save time
o Understand key concepts 
o Increase your business knowledge 
To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values. 

Rayons : Entreprise, économie & droit > Entreprise, gestion et management > Fonctionnement / Organisation > Ressources humaines

  • EAN


  • Disponibilité


  • Nombre de pages

    10 Pages

  • Action copier/coller

    Dans le cadre de la copie privée

  • Action imprimer

    Dans le cadre de la copie privée

  • Partage

    Dans le cadre de la copie privée

  • Nb Partage

    6 appareils

  • Poids

    1 300 Ko

  • Distributeur


  • Diffuseur


  • Entrepôt


  • Support principal

    ebook (ePub)